Barely months after his exit, new particulars round Aman Gupta’s new enterprise are rising.

OFF/BEAT, the most recent enterprise arrange by boAt founder Aman Gupta, is prone to have a big enterprise studio play whereby the corporate is prone to construct a brand new firm from scratch, individuals aware of confidential info instructed Indian Startup Information (ISN).

It’s even doable OFF/BEAT takes some possession/stake within the new firm and scales it, these sources added. It will doubtless be its content material and creator-led enterprise ecosystem.

Gupta didn’t reply to ISN’s queries. Earlier Gupta had shared a broad imaginative and prescient however not gone into the specifics.

OFF/BEAT raised Rs 100 crore in funding from Bessemer Enterprise Companions.

“Having constructed from scratch earlier than, I do know what capital can do and what it can not. This time, I used to be searching for companions with a worldwide perspective who may help me leverage expertise and AI, as a result of that’s the place the longer term lies,” Gupta mentioned.

“I didn’t elevate capital as a result of I wanted the cheque. I raised it as a result of Anant, Vishal, and Bessemer’s companions internationally deliver velocity, credibility, community, and strategic help that cash alone can not purchase,” he added.

Anant Vidur Puri, Accomplice, Bessemer Enterprise Companions, mentioned, “We again founders who see round corners. Aman noticed how a brand new India would come to consider aspiration, id, and high quality, and constructed boAt as proof. He’s now making use of that very same intuition to a market being reshaped by AI and by a technology with completely new expectations. That’s precisely the intersection Bessemer exists to again.”

The event comes months after Aman Gupta stepped down as chief advertising and marketing officer (CMO) of boAt, the Indian wearables big he co-founded with Sameer Mehta. This got here after the corporate elevated chief working officer (COO) to the function of chief government officer (CEO) in October 2025.

Explaining why he stepped down as CMO, Gupta said his exit from an executive role was aligned with a broader, long-term technique to put a extra skilled administration construction in place.

“We consider it’s excessive time that professionally run administration takes over. That’s our perception—that the corporate can now be run significantly better by professionals than by me, and that’s the choice I took,” Aman instructed Pinkvilla in an earlier interview.

“One more reason is that I’m a powerful founder. When a powerful founder nonetheless works within the system, workers really feel there are lots of bosses within the firm. I would like Gaurav to run the corporate as if there is just one boss and that’s him. He experiences to the board. I’m nonetheless a board member. Sameer and I nonetheless personal greater than 40% of the corporate, so we stay giant shareholders,” he mentioned.