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Flipkart to soon enter food delivery business to challenge Zomato-Swiggy duopoly

  • July 24, 2026
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Walmart-owned Flipkart plans to launch a food delivery service in India inside the subsequent few weeks, coming into a market dominated by Zomato and Swiggy. Flipkart Group CEO

Flipkart to soon enter food delivery business to challenge Zomato-Swiggy duopoly


Walmart-owned Flipkart plans to launch a food delivery service in India inside the subsequent few weeks, coming into a market dominated by Zomato and Swiggy.

Flipkart Group CEO Kalyan Krishnamurthy stated the corporate will start with a pilot earlier than contemplating a wider rollout.

“We are going to launch meals supply within the subsequent few weeks,” he stated.

Flipkart will use buyer suggestions from the preliminary trial to enhance the service and decide how rapidly it ought to develop throughout the nation.

Krishnamurthy described meals supply as a brand new class that Flipkart plans so as to add to its client choices.

The service might be out there by means of the primary Flipkart app, whereas the corporate can even check a separate meals supply app.

Flipkart has not disclosed the identify of the service, its first launch metropolis or particulars of its working mannequin.

Krishnamurthy stated the corporate will deal with restaurant choice, service reliability and the general buyer expertise relatively than competing solely on value.

He added that the restaurant catalogue can be expanded over time to satisfy the expectations of shoppers utilizing Flipkart’s primary platform.

The corporate will compete with Everlasting-owned Zomato and Swiggy, India’s two largest established meals supply platforms.

Its entry comes as different firms experiment with various choices. Journey-hailing platform Rapido has launched Ownly, whereas Swiggy has launched Toing for value-conscious clients.

The transfer is Flipkart’s newest growth past conventional e-commerce. The corporate entered quick commerce with Flipkart Minutes in August 2024.

Flipkart stated in June 2026 that Minutes had reached 1,000 micro-fulfilment centres throughout greater than 130 cities and eight,000 postcode areas.

The broader Flipkart Group additionally consists of vogue retailer Myntra, journey platform Cleartrip and monetary companies enterprise tremendous.cash.