Recode Studios Restricted has signed a Share Buy Settlement to accumulate as much as a 51% stake in Aflairza Professionals Non-public Restricted, the corporate behind premium magnificence brand AFLAIRZA.

The acquisition shall be carried out in two phases by a mixture of share purchases from Aflairza’s current promoters and recent funding within the enterprise.

Within the first part, Recode will purchase a 33% stake for Rs 8.32 crore by the top of July 2026. The consideration shall be divided equally between the acquisition of promoter-held shares and a capital infusion into Aflairza.

Recode plans to accumulate an additional 18% by February 2027, taking its whole holding to 51% and making it the bulk shareholder. The second part is topic to agreed milestones and different situations beneath the transaction paperwork.

Based by Sagar Urvish Gandhi and Deep Parekh, Aflairza affords professional-grade magnificence and cosmetics merchandise developed utilizing Korean formulations. Its merchandise are geared toward beauty professionals and customers in India.

The prevailing promoters will proceed to handle Aflairza’s day-to-day operations following the transaction. Recode can even have illustration on the corporate’s board.

Recode stated the funding shall be used to strengthen Aflairza’s manufacturing capabilities, broaden its premium magnificence and personal-care portfolio, enhance distribution and broaden its presence throughout on-line and offline retail channels.

Dheeraj Bansal, chairman and managing director of Recode Studios, stated the acquisition was a part of the corporate’s technique to accomplice with shopper manufacturers which have sturdy development potential.

“Aflairza has constructed a robust portfolio of revolutionary magnificence merchandise, backed by a premium luxurious model positioning and a differentiated product providing,” Bansal stated.

He added that Recode deliberate to make use of its product-development capabilities, business experience, distribution community and operational strengths to help Aflairza’s enlargement.

“Along with the founders, we goal to strengthen the model’s market presence, broaden its product portfolio, and create sustainable long-term worth for purchasers, companions, and shareholders alike,” Bansal stated.