AI-driven style supply chain platform Groyyo has raised Rs 90 crore within the first shut of a deliberate Rs 200 crore Collection B funding spherical.

The investment was led by Cornerstone Ventures and included participation from present buyers.

Groyyo plans to make use of the cash to develop its manufacturing community, develop its AI-powered design and trend-forecasting instruments, and enhance its presence in North America, Europe and the Center East.

Based in 2021 by Subin Mitra, Pratik Tiwari and Ridam Upadhyay, Groyyo operates a B2B platform connecting worldwide fashion manufacturers with attire producers.

Its software program covers the manufacturing course of from design and costing to manufacturing planning, high quality checks and logistics. The startup additionally supplies factories with instruments to handle manufacturing, stock and funds.

Groyyo mentioned its know-how can shorten manufacturing instances from months to weeks whereas giving manufacturers and producers better visibility over the availability chain.

“Style provide chains have run on relationships and spreadsheets for many years. We got down to construct the working system that the business really wants,” Subin Mitra, a co-founder of Groyyo, mentioned.

Its community consists of greater than 470 producers and 45 worldwide manufacturers throughout 10 international locations.

Groyyo additionally plans to develop into new manufacturing hubs in India. The transfer will generate export demand for small and medium-sized attire producers, enhance manufacturing facility capability utilisation and help India’s Nationwide Manufacturing Mission.

“Style provide chains are one of many largest, most fragmented markets that know-how hasn’t totally touched,” Vatsal Bavishi, a accomplice at Cornerstone Ventures, mentioned.

The most recent funding is Groyyo’s first publicly introduced fairness funding since June 2022, when it raised $40 million in a Collection A spherical comprising fairness and debt. That spherical was led by Tiger World, with participation from Alpha Wave World, Sparrow Capital and Stride Ventures.

In January 2024, Groyyo secured an additional $5.4 million in debt financing from Lighthouse Canton and Trifecta Capital. It achieved a income run price of about Rs 500 crore within the monetary yr that resulted in March 2026.

Groyyo goals to generate greater than Rs 3,000 crore in income over the subsequent three years whereas bettering profitability.