Honasa Client, the mother or father firm of Mamaearth, has introduced a deal to amass a 58% stake in nutraceuticals firm Fluence Pharma, marking its entry into the well being dietary supplements market.

The transaction values Fluence Pharma at an enterprise worth of about Rs 135 crore, topic to closing changes and the completion of agreed circumstances.

Honasa will purchase the remaining 42% stake in Fluence Pharma by secondary purchases in two tranches over the subsequent 5 to seven years after completion of the primary section.

The corporate mentioned it would construct its nutraceuticals enterprise by Honasa Well being, a devoted subsidiary centered on B2C vitamin portfolio.

Honasa mentioned the acquisition was aimed toward increasing into “inside-out” magnificence, a class that mixes topical skincare and haircare merchandise with dietary dietary supplements. The corporate mentioned India’s nutraceuticals market is at the moment valued at greater than Rs 16,000 crore.

Based by Amit Bhusari and Rajendra Singh Rajput, Fluence Pharma develops over-the-counter dietary supplements for hair and pores and skin circumstances. Its merchandise embrace Hair Reality, Pores and skin Reality and Professional Reality, and are primarily based on the corporate’s patented Cyclical Vitamin Remedy platform.

The corporate has constructed a community of greater than 3,000 dermatologists throughout India. Fluence Pharma reported income of about Rs 40 crore in FY26, with an EBITDA margin of greater than 20%.

Commenting on the acquisition, Varun Alagh, Co-founder and CEO, Honasa Client Restricted, mentioned, “The sweetness and private care panorama is getting into a brand new period the place shoppers are more and more searching for holistic, inside-out options that handle magnificence considerations at their root. Whereas the final decade was formed by topical actives, we consider the subsequent decade will probably be outlined by the highly effective convergence of sciencebacked pores and skin and hair care, and nutraceuticals.”

“Fluence has constructed a powerful scientific basis by its patented Cyclical Vitamin Remedy, setting a benchmark for clinically validated efficacy. We’re excited to construct on this basis and scale it by Honasa Well being, making a consumer-first nutraceuticals franchise that enhances our science-led magnificence portfolio. This marks an vital step in our imaginative and prescient of constructing a future-ready Home of Manufacturers and a extra resilient, diversified development engine,” he mentioned.

Amit Bhusari, CEO and Co-founder, Fluence Pharma, added, “For the previous ten years, we’ve centered rigorously on grounding our portfolio in science and incomes the belief of the medical fraternity. To unlock the true potential of our proprietary science, nevertheless, we would have liked a companion who may take these medical options to a wider shopper base. Honasa Client brings the right alternative and infrastructure for us. Their unparalleled digital-first capabilities, data-driven shopper insights, and confirmed monitor report of scaling younger manufacturers will enable us to strengthen our distribution and clear up shopper issues throughout India.”

Honasa Well being will probably be led by Dheeraj Nagpal, who was earlier co-founder of nutraceuticals model Zingavita. He has additionally held management roles at Zomato and American Specific.

The deal follows Honasa’s December 2025 acquisition of a 95% stake in BTM Ventures, the corporate behind males’s private care model Reginald Males.

India’s magnificence, wellness and vitamin sectors have seen a number of acquisitions in recent times as bigger shopper corporations look to develop their portfolios.

L’Oréal has signed an settlement to acquire a majority stake in personal care company Innovist. Hindustan Unilever has acquired the remaining 49% stake in Oziva, whereas Marico has purchased a majority stake in Cosmix. Different offers have included ITC’s acquisition of Yoga Bar and Marico’s buy of a majority stake in 4700BC.

Hindustan Unilever additionally acquired a majority stake in skincare brand Minimalist, valuing the corporate at a pre-money enterprise worth of Rs 2,955 crore.