MoEngage has acquired San Francisco-headquartered Aampe, an AI infrastructure startup that builds autonomous decisioning brokers for particular person customers, marking its first acquisition.

The monetary phrases of the deal weren’t disclosed.

MoEngage can also be evaluating additional acquisitions, significantly within the US and Europe, to develop its product capabilities and geographic attain.

Individually, MoEngage has received approval from the NCLT for a reverse merger to shift its domicile from the US to India.

Aampe’s know-how can be built-in into MoEngage’s buyer information and engagement platform, enabling manufacturers to personalise messages, app experiences and buyer journeys at an individual-user stage.

Based in 2020 by Paul Meinshausen, Schaun Wheeler and Sami Abboud, Aampe makes use of reinforcement studying to resolve what message a buyer ought to obtain, when it needs to be despatched, how usually it needs to be despatched and thru which channel. Its strategy relies on persistent per-user brokers reasonably than marketing campaign guidelines constructed for broad buyer segments.

“Each marketer desires to indicate up on the proper second, with the appropriate message, for each particular person consumer. The problem has by no means been ambition, it has been infrastructure,” stated Raviteja Dodda, co-founder and CEO of MoEngage.

“Aampe has constructed one thing the remainder of the market hasn’t cracked: a system that constantly optimizes content material, timing, channel, and frequency collectively at a person stage. What impressed me equally was the staff behind the know-how. Paul, Schaun, Sami, and the complete Aampe staff convey a uncommon mixture of analysis depth and manufacturing rigor to one of many hardest issues in advertising and marketing. Collectively, we’re constructing the way forward for agentic advertising and marketing, and we’re thrilled to have them constructing it with us,” Dodda added.

Aampe’s founders will be a part of MoEngage and lead its agentic decisioning initiatives. MoEngage may also onboard Aampe’s 30-plus prospects and about 20 workers as a part of the acquisition.

Aampe’s know-how is utilized by shopper manufacturers together with Seize, Swiggy, ZenBusiness and Taxfix. Based on the corporate, its platform runs a whole lot of tens of millions of AI brokers and processes greater than 200 billion choices each week.

“We constructed Aampe on one conviction: one agent per consumer, not one mannequin per phase,” stated Paul Meinshausen, co-founder and CEO of Aampe.

“A per-user agent builds a persistent and constantly evolving understanding of every particular person buyer, their rhythm, their content material preferences, and what really strikes them to behave. And since it learns over meanings reasonably than particular messages, all the pieces it is aware of carries ahead to the following interplay; nothing begins from zero. MoEngage provides us the infrastructure, channel depth, and buyer relationships to make that the default for each model, not the exception,” Meinshausen added.

MoEngage expects the acquisition to assist manufacturers scale back the handbook work concerned in rebuilding buyer segments, journeys and experiments for each marketing campaign. Aampe’s brokers study from earlier interactions and apply that context to future engagement choices.

The deal provides individual-level decisioning to MoEngage’s AI capabilities. The corporate has been investing in AI-led advertising and marketing workflows via its Merlin AI platform, which is designed to assist entrepreneurs launch campaigns, generate content material and optimise buyer engagement.

Based on Dodda, many present instruments remedy solely components of the shopper engagement downside, comparable to send-time optimisation, channel choice or particular use circumstances. Aampe is differentiated, he famous, as a result of it addresses decisioning throughout content material, timing, channel and frequency collectively.

In December 2025, Dodda disclosed that MoEngage had reached $100 million in annual recurring income and had been rising at 30% to 40% year-on-year over the previous couple of years.

MoEngage serves greater than 1,350 shopper manufacturers globally, together with Coca-Cola, Domino’s, Flipkart, Nestle, Deutsche Telekom, 7-Eleven, Kayak, SoundCloud and AirAsia Transfer.