April 24, 2026
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Emami to fully acquire Axiom Ayurveda in Rs 200 crore deal, enters beverage sector

  • April 3, 2026
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FMCG agency Emami Restricted has signed a definitive settlement to accumulate the remaining 73.5% stake in Axiom Ayurveda Pvt Ltd, marking its formal entry into the fast-growing well

Emami to fully acquire Axiom Ayurveda in Rs 200 crore deal, enters beverage sector


FMCG agency Emami Restricted has signed a definitive settlement to accumulate the remaining 73.5% stake in Axiom Ayurveda Pvt Ltd, marking its formal entry into the fast-growing well being and wellness beverage phase.

The Kolkata-based firm, which beforehand held round 26.5% in Axiom, has already acquired an extra 36.7% stake within the first tranche, taking its complete holding to over 63%. The remaining stake will probably be acquired in phased tranches over the following three months, topic to customary closing situations.

The transaction, valued at as much as Rs 200 crore, was accredited by Emami’s board and is predicted to be accomplished by June 30, 2026.

Axiom Ayurveda traces its origins to 1995 and operates throughout well being and wellness classes, with manufacturers together with AloFrut, Jeevan Ras and Mukti Gold. Its flagship product, AloFrut, an aloe vera pulp-based drink, has established a robust presence throughout common commerce and institutional channels.

Axiom reported income of about Rs 110 crore in FY25 and is predicted to achieve round Rs 180 crore in FY26.

Harsha Vardhan Agarwal, Vice Chairman and Managing Director of Emami, stated the acquisition aligns with the corporate’s deal with increasing into “rising, high-opportunity classes” pushed by evolving shopper preferences.

“Our partnership with Axiom over the previous two and a half years has strengthened our conviction on this phase,” he stated. “With the completion of the acquisition, we carry Axiom absolutely into the Emami fold, marking our formal entry into the fast-growing and sizeable beverage phase.”

Rishabh Gupta, Founder, Axiom Ayurveda Pvt Ltd stated, “Customers at the moment are more and more shifting away from carbonated drinks and in search of more healthy options with out compromising on style. At Axiom, we’ve got at all times targeted on delivering a differentiated providing that mixes well being and style, which has been central to our journey and that makes us completely different from different beverage corporations. I’m assured that Emami is the best accomplice to take Axiom into its subsequent part of progress. With its deep trade experience, sturdy capabilities, and alignment with the model’s imaginative and prescient, Emami is well-positioned to scale the corporate additional and unlock its full potential”.

As a part of the transition, Harkirat Bedi, previously Vice President and Enterprise Head at Dabur Nepal, has been appointed CEO of Axiom.