Meals supply big Zomato has once more elevated its platform payment to Rs 14.9 per order, marking an increase of about 19% from the earlier Rs 12.5.

The cost, which is utilized to each order along with supply prices and taxes, has been step by step elevated in recent times as the corporate seems to be to strengthen profitability amid expectations of slower development within the sector.

Whereas the newest improve quantities to Rs 2.4 per order, the affect at scale is important. Zomato processes an estimated 2.3 to 2.5 million orders each day, which means even small increments can translate into substantial income positive factors.

The transfer follows earlier revisions, together with an increase from Rs 10 to Rs 12 in September 2025, after which to Rs 12.5. The platform payment was first launched in 2023 at Rs 2 per order.

Rival Swiggy has additionally raised its charges in current months, signalling a wider shift throughout the trade in direction of charging prospects immediately to enhance margins.

Balancing development and profitability

Meals supply platforms are more and more turning to extra expenses reminiscent of platform charges to spice up per-order earnings, relatively than relying solely on commissions from eating places or supply expenses.

For Zomato, this displays a method of incremental monetisation, the place comparatively small will increase throughout a big person base can considerably improve monetary efficiency.

In line with its newest shareholder replace, the corporate’s meals supply enterprise serves round 24.9 million common month-to-month transacting prospects. The section reported a 29% year-on-year improve in income, rising to Rs 2,676 crore within the third quarter of the 2025-26 monetary 12 months, up from Rs 2,072 crore a 12 months earlier.

Mother or father firm Everlasting reported general income of Rs 16,315 crore and a internet revenue of Rs 102 crore throughout the identical interval.

Zomato has additionally launched extra pricing measures, together with rain surcharges throughout dangerous climate and trials of a Rs 50 “VIP Mode” in choose areas. The function affords sooner deliveries and precedence service, permitting the corporate to generate further income on a per-order foundation.

It has additionally carried out a “lengthy distance payment” charged to eating places for deliveries past 4 kilometres.