Zee Leisure Enterprises has filed a lawsuit in opposition to Nykaa within the Delhi Excessive Court docket, alleging the wonder retailer used its copyrighted music in Instagram reels with out permission to advertise merchandise.

Zee argued that its licensing settlement with Meta Platforms permits people to make use of its songs on Instagram for non-commercial functions. 

Nevertheless, it claimed that Nykaa used a number of of these tracks in promotional content material geared toward its giant follower base, in keeping with court docket paperwork reviewed by Reuters.

The lawsuit, which runs to greater than 900 pages, alleges Nykaa used the music “with out securing any permissions or authorisations”.

Zee is now in search of damages of Rs 2 crore (round $210,000).

Zee recognized 12 Instagram reels in its submitting and submitted screenshots as proof. Throughout a current listening to, Nykaa’s authorized crew advised the court docket that the flagged hyperlinks had been taken down, in keeping with a court docket order.

The dispute highlights rising tensions round using copyrighted music in short-form video content material, which has turn out to be a central advertising and marketing software for manufacturers on platforms equivalent to Instagram. Corporations regularly pair promotional materials with in style Hindi tracks to achieve wider audiences.

India’s digital ecosystem has seen related copyright disputes lately.

In 2020, T-Sequence sued ShareChat over alleged unauthorised use of its catalogue on short-video apps, a case later resolved by a licensing settlement. 

In one other occasion, the Bombay Excessive Court docket dominated in favour of Ideas Industries in a case in opposition to Wynk Music, holding that on-line music streaming platforms couldn’t depend on statutory licensing provisions to make use of music with out correct authorisation.

The subsequent listening to within the case is scheduled for 26 Might, 2026.