Adobe has acquired Indian AI startup Rilo, lower than a yr after its launch, because the US software program firm expands its capabilities in AI-powered advertising automation.

Adobe confirmed the acquisition however has not supplied additional particulars in regards to the deal.

The transaction is Adobe’s second recognized acquisition of an Indian startup, following its buy of Bengaluru-based generative AI video firm Rephrase.ai in 2023.

Rilo was based in September 2025 by IIT Bombay batchmates Dhruv Jaglan and Georgi Boby. The startup developed an AI automation platform geared toward advertising and go-to-market groups.

Its expertise allowed customers to explain workflows in plain English and have AI brokers construct and execute them throughout completely different instruments. Rilo supported duties together with competitor intelligence, prospecting, content material repurposing and distribution, sales-call evaluation and marketing campaign analysis.

The platform additionally allowed clients to create their very own customised AI workflows somewhat than relying solely on pre-built automations.

Jaglan mentioned greater than 10,000 customers had constructed with Rilo inside months of its launch.

Asserting the acquisition on LinkedIn, he mentioned Rilo was becoming a member of Adobe to assist carry AI to Fortune 500 entrepreneurs. He mentioned the corporate had began with the purpose of increasing the usage of AI amongst information staff past engineers.

Boby additionally confirmed the deal on LinkedIn, saying Rilo’s mission from the start had been to increase the facility of AI past engineers.

“I am extremely pleased with the staff, what we have constructed and the tempo we constructed it in,” he wrote, including that the transfer to Adobe would enable the staff to proceed that mission at a bigger scale.

In response to media studies, Rilo raised $1 million from traders together with Peak XV Companions, DeVC and Day Zero Ventures at a valuation of $10 million.

As a part of the deal, Adobe is predicted to combine a few of Rilo’s mental property and convey its six-member staff on board. Rilo’s traders are additionally anticipated to obtain an exit.

Rahul Gupta, managing companion at Day Zero Ventures, described Rilo’s workflow builder as being forward of the curve and mentioned it could possibly be priceless to Adobe in enhancing buyer expertise and productiveness.

Rilo will shut down following the acquisition, and its platform will not be out there to clients. Jaglan mentioned the corporate will assist customers transfer their workflows in the course of the transition.

Adobe has not publicly detailed the place Rilo’s expertise might be included into its merchandise.

The acquisition comes as expertise firms more and more use AI brokers to automate advertising workflows, from content material manufacturing and distribution to buyer engagement and marketing campaign evaluation.