Swiggy’s quick-commerce arm Instamart has appointed Gautam Swaroop as its chief enterprise officer, as the corporate reshapes its senior workforce in a aggressive market.

Swaroop will oversee buyer progress, class administration, model partnerships and enlargement at Instamart. Earlier than becoming a member of Instamart, he led OYO’s worldwide enterprise. He has additionally labored with McKinsey & Firm and Dr Reddy’s Laboratories.

“I stay up for partnering with the groups throughout the enterprise to drive progress, construct stronger shopper and associate experiences, and create enduring worth as we scale,” Swaroop stated.

The appointment follows the resignations of Instamart chief working officer Ankit Jain and chief enterprise officer Hari Kumar. Each executives had labored intently with Instamart CEO Amitesh Jha.

Instamart is dealing with rising competitors in India’s quick-commerce market, the place rivals together with Blinkit, Zepto, Amazon and Flipkart are increasing their fast-delivery operations.

Swiggy has signalled that Instamart will focus extra on differentiation than price-led progress. In its This fall FY26 shareholder letter, the corporate stated the enterprise’s long-term technique can be “extra differentiation-led and never worth/price-led”.

The corporate can be working in direction of qualifying as an Indian-owned and managed firm underneath India’s foreign-exchange guidelines. A associated proposal to amend its articles of affiliation fell wanting the required shareholder approval, however Swiggy has stated it would proceed partaking with shareholders and work in direction of a constructive end result.