Mumbai-based nutrition startup Ace Mix has raised $9.91 million in a Collection A2 funding spherical led by 3one4 Capital, with participation from present investor Hearth Ventures.

Previous to this, Hearth Ventures had led Ace Mix’s $3.3 million pre-Collection A spherical in August 2025.

The startup will use the contemporary capital for research-led product improvement and convey new vitamin codecs to market. It claims it grew 300% in FY26, and that greater than 46% of its clients come again to purchase once more.

Founder Shivam Hingorani mentioned the funding might be used to conduct scientific trials by contract analysis organisations (CROs), with plans to publish the findings in peer-reviewed worldwide journals.

The startup goals to strengthen its provide chain capabilities and develop an automatic system to check each batch for dietary accuracy, pesticide residues and heavy metals with out human intervention.

It plans to conduct shelf-stability research at launch and once more six months later, whereas sourcing uncooked supplies from a number of international locations.

Merchandise in improvement embrace a formulation made with a gut-health specialist to deal with leaky intestine, a mixture of pure vitamins meant to decrease irritation, an eye-health product and a fibre-based format for intestine well being, Hingorani mentioned.

Ace Mix is focusing on annual recurring income of Rs 250-300 crore over the subsequent 12-18 months, with profitability additionally in sight, he added.

What Ace Mix does

Hingorani began promoting Ace Mix merchandise in 2018. Saif Mehkri joined as co-founder in 2022, bringing practically three many years of expertise within the vitamin business.

The startup sells round 14 SKUs, together with plant-based protein powders, superfood mixes and purposeful dietary supplements for coronary heart well being, mind well being, sleep, restoration, intestine well being, energy and immunity. 

It additionally affords purposeful drinks reminiscent of mushroom coffees and lattes, together with dietary supplements together with omega-3, magnesium, multivitamins and creatine.

About half of its income comes from its personal web site. The remaining comes from marketplaces and quick commerce platforms, together with Amazon, Flipkart, Zepto and Blinkit.

Ace Mix mentioned it begins with scientific proof after which decides the nutrient type, dosage and supply technique, slightly than selecting well-liked components and on the lookout for research to assist them. It runs an built-in provide chain that covers ingredient sourcing, formulation and manufacturing, as an alternative of counting on contract producers.

International ingredient suppliers DSM and TCI have given the corporate unique rights in India to a few of their applied sciences. Its merchandise are developed by an in-house scientific workforce and really useful by a community of greater than 400 medical doctors, the startup mentioned. Scientific validation and automatic testing are carried out independently by accredited laboratories in Europe.

It additionally holds issued patents on new vitamin codecs designed for on a regular basis use. The primary of those is predicted to achieve the market within the fourth quarter of FY27, which runs from January to March 2027.

“The world round us is accelerating far sooner than our biology can sustain. That hole is the place so many fashionable deficiencies and illnesses stay. Our work is to shut it, with highly effective vitamins that transcend what our plates can supply, backed by scientific proof,” Hingorani mentioned.

Pranav Pai, Managing Companion at 3one4 Capital, mentioned, “In a crowded class the place low-moat manufacturers behave like merchants and compete solely on advertising and marketing, Ace is scaling science-led formulations and a trust-first strategy with rigorous concentrate on ingredient high quality, sourcing self-discipline, and manufacturing specialisation.”

3one4 Capital’s portfolio already contains shopper manufacturers reminiscent of Licious and Kapiva.

Ankita Balotia, Principal at Hearth Ventures, mentioned the workforce recognized unmet wants in Indian vitamin early. “However the strongest validation comes from customers themselves; excessive repeat charges and constructive phrase of mouth mirror the belief the model has earned,” she mentioned.

Ace Mix competes in a fast-growing class. In accordance with Grand View Research, India’s dietary dietary supplements market was price $5.8 billion in 2025 and is projected to achieve $12.4 billion by 2033, rising at about 9.5% a 12 months between 2026 and 2033.

The analysis agency estimates that offline channels accounted for 80.6% of the market’s income in 2025, whereas on-line distribution is predicted to develop at 10% a 12 months.