SuperYou, the protein-focused snacking model co-founded by actor Ranveer Singh and Nikunj Biyani, has accomplished its first full 12 months out there with annual recurring income touching Rs 150 crore.

The model, launched in November 2024, has reported sturdy development throughout on-line and offline channels as demand rises for high-protein, better-for-you snacking choices.

In its first 12 months, SuperYou bought greater than 15 million items throughout two product classes. Its portfolio contains Protein Wafers, Multigrain Chips, Mini Protein Wafers and fermented yeast–primarily based Protein Powders. These merchandise can be found throughout Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto and the corporate’s personal D2C web site. SuperYou has additionally expanded its presence to greater than 4,500 shops throughout main metros and Tier 2 cities.

“In India, the place diet typically takes a again seat, we’re making on a regular basis selections matter by reimagining how individuals observe their consumption and revel in protein, seamlessly. As a result of we consider in protein for everybody. From protein snacks to powders, our mission is easy – purposeful, tasty choices that match into your each day life and assist have a good time your progress,” mentioned Ranveer Singh.

Nikunj Biyani, Co-founder of SuperYou, mentioned, “Over the previous 12 months, we’ve seen an unimaginable cultural shift, individuals need snacks that style nice and make them really feel good. In India, the place almost 70% of the inhabitants is protein-deficient, our mission has been to make protein thrilling, approachable, and part of each day life, not simply health club life.”

For its subsequent part of enlargement, SuperYou plans to speculate Rs 40 to 50 crore in analysis and product growth. It additionally goals to develop into a Rs 1,000 crore model throughout the subsequent two to 3 years.