Bengaluru-based D2C fashion model Snitch has acquired girls’s clothes label Berrylush, marking its entry into the ladies’s apparel market.

The monetary phrases of the transaction weren’t disclosed.

Snitch stated Berrylush will proceed to function underneath its present model whereas drawing on the startup’s product growth, know-how, provide chain, advertising and marketing and omnichannel retail capabilities.

“Coming into girls’s trend has at all times been a part of our long-term imaginative and prescient. As an alternative of ranging from zero, we noticed a possibility to construct on Berrylush’s sturdy basis,” Snitch founder and CEO Siddharth Dungarwal stated.

Snitch will work with Berrylush co-founder Anusha Chandrashekar and the label’s present workforce as a part of the mixing.

It should deal with accelerating product innovation, increasing Berrylush’s presence throughout on-line and bodily retail channels, and strengthening the shopper expertise.

Dungarwal has individually described the subsequent section of the label as “Berrylush 2.0”, saying Snitch intends to use classes from constructing its menswear enterprise whereas retaining Berrylush’s identification and buyer belief.

Berrylush specialises in girls’s clothes, together with attire, tops, jumpsuits, co-ords, skirts and trousers. Its merchandise are offered by its personal web site and on-line marketplaces together with Myntra.

Snitch has beforehand targeting males’s trend, promoting clothes and niknaks by on-line channels and bodily shops. The acquisition is its first main transfer past menswear.

The deal follows a Sequence B funding spherical introduced in June 2025. Investor 360 ONE Asset stated Snitch had secured as much as $40 million in a spherical led by the agency, with continued help from IvyCap Ventures and SWC World.

In line with unaudited figures beforehand shared by Dungarwal, Snitch recorded working income of Rs 900 crore within the monetary 12 months ending March 2026, in contrast with Rs 498 crore within the earlier 12 months, a rise of about 81%.