Gurugram-based home-cleaning startup Scrubsy has raised Rs 27 crore (about $3 million) from V3 Ventures, with the startup planning to make use of the funding primarily to increase manufacturing and help additional progress.

Scrubsy, a D2C model operated by BoldChem Science Pvt Ltd, was based in 2025 by Kartik Sibal, Ishan Suri, Nitin Jain and Aditya Bhasin.

The startup develops merchandise throughout kitchen, rest room and footwear-care classes. Its vary consists of foam-based kitchen cleaners, rest room cleaners and shoe-cleaning merchandise.

Scrubsy mentioned it carries out its analysis, formulation and manufacturing in-house.

“In contrast to many D2C manufacturers transferring towards contract manufacturing, we imagine in protecting manufacturing in-house. It creates stronger R&D capabilities, protects product differentiation, and offers us higher management over high quality,” co-founder and CEO Kartik Sibal mentioned.

It makes use of AI to analyse buyer opinions, establish cleaning-related issues and incorporate buyer suggestions into product growth.

Arjun Vaidya, co-founder and funding associate at V3 Ventures, mentioned the workforce’s execution and Scrubsy’s means to succeed in significant scale whereas remaining bootstrapped had stood out.

“What stood out for us was the workforce’s execution. Scrubsy reached significant scale in a class dominated by legacy FMCG gamers whereas remaining bootstrapped, which is uncommon. Their performance-first positioning, mixed with sturdy product high quality and in-house manufacturing, offers them the potential to construct a category-defining home-care model,” Vaidya mentioned.

V3 Ventures is an early-stage funding agency centered on shopper companies and is backed by Verlinvest. Its India portfolio consists of Ugaoo, Deconstruct, Salad Days, Go Zero and The Hosteller.