MoEngage, a buyer engagement platform for shopper manufacturers, has raised a further $180 million as a part of its Collection F funding spherical, taking the whole capital raised within the spherical to $280 million.

The most recent tranche was led by new traders ChrysCapital and Dragon Funds, with participation from Schroders Capital and continued backing from present traders TR Capital and B Capital.

The contemporary capital follows a $100 million elevate introduced in November 2025. MoEngage will use the raised capital to speed up product innovation, notably throughout its Merlin AI suite, develop go-to-market groups in North America and EMEA, and consider strategic acquisitions that would lengthen its platform capabilities or assist world enlargement.

Alongside the funding, MoEngage accomplished its second worker tender supply, amounting to round $15 million. A complete of 259 present and former staff participated within the liquidity programme. The transaction additionally included selective secondary gross sales by early traders reminiscent of Eight Roads Ventures, Helion Enterprise Companions, Z47 and Ventureast.

“This liquidity programme ensures that staff and early traders can take part within the worth created as the corporate scales globally,” stated Raviteja Dodda, co-founder and CEO of MoEngage.

Based in 2014 by Raviteja Dodda and Yashwanth Kumar, the Bengaluru- and San Francisco-headquartered agency gives insight-driven buyer engagement, analytics and messaging instruments utilized by product and advertising and marketing groups throughout net, cell, e mail and messaging channels.

Its buyer base contains greater than 1,350 shopper manufacturers throughout 75 nations, together with SoundCloud, McAfee, Flipkart, Kayak, Domino’s and Deutsche Telekom. The platform powers digital experiences for over 2 billion customers each month.

MoEngage positions itself as a unified platform at a time when enterprises are re-evaluating fragmented advertising and marketing, product and analytics stacks and seeking to consolidate spending on fewer methods with built-in AI and information capabilities.

Its MoEngage Inform product permits dependable supply of crucial transactional communications reminiscent of OTPs, alerts and account updates by a single API, maintaining them separate from advertising and marketing campaigns.

“Enterprises are more and more adopting AI-led buyer engagement platforms constructed for world markets, and MoEngage matches that shift,” stated Rishabh Iyer, vice chairman at ChrysCapital.