Rosy Blue and Kashikey Co. Ltd. have introduced an funding of Rs 1,000 crore to scale QWEEN, a homegrown self-discovery experiential jewelry model, as a part of a plan to construct what they describe as one of many nation’s most transformative luxurious retail ideas.

QWEEN was initially launched as a bootstrapped enterprise by Amit Kumar and Suyash Motarwar with a imaginative and prescient to reimagine how fashionable Indian girls uncover and expertise wonderful jewelry.

The founders later secured seed funding from Japanese luxurious jeweller Kashikey Co. Ltd., which supported early product improvement and brand-building.

With the most recent infusion collectively led by international jewelry chief Rosy Blue and Kashikey, the model is making ready to open its first experiential retail shops, spanning 5,000 to six,000 sq. toes, in Bengaluru and Delhi by mid-February.

QWEEN mentioned it aspires to reimagine jewelry for contemporary Indian girls via function led design, moral craftsmanship, and a recent luxurious expertise.

“At Rosy Blue, evolution has at all times come via significant partnerships and a transparent function,” mentioned Manali Jayant Parekh, Director at Rosy Blue.

“We see QWEEN as a excessive progress, excessive impression model with the potential to scale up throughout India and past, constructed on significant experiences, fashionable retail and designs with a singular identification that really join with right now’s fashionable girls. The model addresses a transparent hole out there, eradicating the intimidation typically related to jewelry buying and changing it with an expertise that’s inviting, easy, and encourages girls to self-discover jewelry at their very own tempo.” 

Hisao Kato, Chairman, Kashikey Co. Ltd. mentioned, “Kashikey is proud to accomplice with Rosy Blue in bringing QWEEN to India, a model whose readability of function and contemporary method units it aside. For practically a century, we’ve got been guided by a pursuit of true magnificence, authenticity, and concord expressed via uncompromising craftsmanship and respect for pure gems.” 

“QWEEN mirrors this ethos with its mine-to-market promise, moral sourcing, and conflict-free certification. This isn’t simply the launch of a brand new model however the starting of a brand new strategy to expertise jewelry in India. Our funding displays a dedication to constructing one thing lasting which is rooted in belief, innovation, and a shared imaginative and prescient to redefine fashionable luxurious.”

QWEEN additional mentioned it can introduce 20+ collections and three,000+ SKUs that includes pure diamonds, gem stones, gold, and silver jewelry. The assortment will embody 7 distinctive colors of gold and seven shades of pure diamonds, designed for on a regular basis put on and particular events.