Reliance Retail has launched AJIO Magnificence, including a devoted beauty and personal care providing to its AJIO fashion platform.

The service combines AJIO’s digital attain and fashion-focused buyer base with the experience of Tira, Reliance Retail’s omnichannel magnificence enterprise.

AJIO Magnificence will provide skincare, make-up, haircare, fragrances, bathtub and physique merchandise, private care gadgets and wonder equipment.

The corporate mentioned the vary will cowl worth, bridge-to-luxury, premium and luxurious segments and embrace merchandise from greater than 1,500 Indian and worldwide manufacturers.

Deliveries shall be accessible to greater than 19,000 pin codes throughout India, based on Reliance Retail.

A collection of merchandise will even be supplied by way of AJIO Rush, its quick-delivery service, in eligible cities.

Reliance Retail mentioned the platform would characteristic rising tendencies, curated magnificence routines, ingredient-led suggestions and personalised product alternatives.

“With AJIO Magnificence, we’re extending AJIO’s fashion-first philosophy into the sweetness house, making a vacation spot the place clients can uncover merchandise that complement their individuality and way of life,” an AJIO spokesperson mentioned.

The launch offers Reliance Retail one other platform for its magnificence enterprise alongside Tira, which it launched in 2023 with an internet site, cell utility and bodily retailer.