Rediff.com India has acquired last approval from the Nationwide Funds Company of India (NPCI) for its Third-Celebration Utility Supplier (TPAP) license, zthe approach for the rollout of its digital funds platform, RediffPay.

With this approval, the corporate has begun Closed Consumer Group (CUG) testing, a vital step earlier than coming into the UPI ecosystem and is getting ready to launch an UPI app constructed round financial-wellness-customer-centric UPI cost app designed to encourage saving, investing and entry to credit score.

“This approval is a big milestone for Rediff,” mentioned Vishal Mehta, Chairman and Managing Director, Rediff.com India Ltd.

“It allows us to increase safe, interoperable UPI companies by RediffPay and advances our mission to broaden monetary inclusion whereas delivering easy, intuitive digital cost experiences for customers throughout India.”

RediffPay goals to mix conventional UPI capabilities with a broader monetary wellness and buyer centric proposition. Past core funds, the corporate plans to supply curated monetary merchandise akin to equities, mutual funds, mounted deposits, recurring deposits, and related financial savings and funding choices, in addition to pathways to fast credit score.

It should additionally assist Credit score Line on UPI, increasing entry to formal credit score. Below present UPI credit score pointers, customers could make service provider funds of as much as Rs 1 lakh per day and withdraw as much as Rs 10,000 in money by pre-approved credit score strains.

On the service provider facet, the corporate plans to onboard small, micro, mid and huge retailers throughout Indian geography by providing RediffPay UPI QR-code-enabled point-of-sale (POS) options, integrating service provider credit score demand into its UPI ecosystem..

“We’re going past a conventional UPI funds app,” Mehta mentioned. “RediffPay is designed to make saving and accessing credit score as seamless as making a cost. Monetary wellness is as essential as well being wellness, and we purpose to reshape how individuals understand UPI—shifting from spending alone to saving, investing and inclusive development.”

RediffPay will leverage Rediff’s present digital footprint, together with its base of round 60 million distinctive guests and e mail customers. The corporate plans to supply localised e mail companies compliant with the Digital Private Information Safety (DPDP) Act, together with multilingual UPI companies geared toward reaching the subsequent 250 million customers throughout India. The platform can even embody a pay as you go cost instrument (PPI) pockets and extra monetary companies over time.

Axis Financial institution will act because the Fee System Supplier (PSP) financial institution for RediffPay.

Based in 1996, Rediff.com India is a subsidiary of Infibeam Avenues, which acquired a controlling stake within the firm in 2024 and has since elevated its holding to 82%.

Infibeam Avenues reported processing transactions value Rs 8.67 lakh crore, or about $106 billion, in FY25 throughout its funds and platform companies, and has proposed renaming the corporate to AvenuesAI.