Indian fintech agency Pine Labs has acquired ecommerce software program startup Shopflo in an all-cash deal value Rs 88 crore (about $9.3 million), because it appears to strengthen its place in digital service provider funds.

The acquisition would assist it evolve right into a full-stack commerce platform, integrating each on-line and offline cost experiences for retailers, the corporate stated.

Pine Labs has reported development in its on-line enterprise, with funds income rising by about 50% year-on-year in current quarters. 

The agency has been increasing into sectors equivalent to hospitality, healthcare diagnostics and health, whereas investing in cost optimisation, infrastructure reliability and newer applied sciences together with AI-driven commerce.

The addition of Shopflo is aimed toward addressing a key problem in ecommerce: buyer drop-offs on the checkout stage. Regardless of enhancements in cost techniques, many companies proceed to lose potential gross sales as a result of advanced varieties, cost failures and friction round reductions and incentives.

Based in 2021 by Priy Ranjan, Ankit Bansal, Ishan Rakshit and Advait Shankar, Shopflo gives checkout optimisation instruments for direct-to-consumer and ecommerce manufacturers. The platform works with greater than 1,000 companies and says it has helped enhance conversion charges by 15–20%. Its purchasers embody manufacturers equivalent to Dot & Key, Nestasia and The Sleep Firm.

Shopflo’s turnover rose to Rs 147.35 million within the yr ended March 2025, from Rs 91.58 million a yr earlier, in keeping with Pine Labs’ alternate submitting.

Pine Labs stated combining its funds infrastructure with Shopflo’s checkout expertise would enable retailers to handle all the transaction journey inside a single system, from product choice by way of to cost completion.

“Commerce at present is not outlined by channels, retailers want a single, clever platform that may energy each their offline and on-line journeys. With the acquisition of Shopflo, we’re taking a decisive step towards constructing a very full-stack funds and commerce platform. This strengthens our capacity to serve retailers end-to-end, from instore funds to on-line checkout and past. That is the way you construct a service provider platform that issues,” stated B Amrish Rau, CEO, Pine Labs.

“We constructed Shopflo to unravel some of the important challenges in e-commerce, bettering conversion and buyer expertise at checkout. Becoming a member of forces with Pine Labs permits us to take our capabilities to a a lot bigger service provider base and create a unified commerce ecosystem that delivers measurable development,” stated Priy Ranjan, Co-founder and CEO, Shopflo Applied sciences.

Pine Labs operates throughout a number of worldwide markets together with Southeast Asia, the Center East, Australia and america, and stated the acquisition would assist its broader push into world ecommerce options.