Mumbai, Could 09, 2026: On-line procuring has change into more and more environment friendly, however not at all times inspiring. Most platforms right now both rely upon key phrase searches or algorithm-heavy feeds that push merchandise primarily based on reputation, advertisements, or traits. A brand new Indian startup, NineE AI, believes there’s room for one thing totally different: a extra exploratory method to store on-line. 

The corporate has launched what it calls an “Exploration Engine” – an AI-powered platform designed to assist customers uncover types, merchandise, and visible concepts throughout the web in a extra open-ended and curated means. 

Moderately than functioning like a standard search engine or e-commerce market, NineE AI focuses on serving to customers flick through aesthetics, moods, and magnificence instructions, even when they could not know precisely what they’re in search of.

Out there at NineE AI, the platform brings collectively trend, footwear, and life-style inspirations from throughout the online right into a single interface the place customers can discover, save, and arrange discoveries into private collections.

In accordance with founder and CEO Aakash Jethwani, the concept emerged from a spot in how fashionable procuring experiences are designed.

“Discovery continues to be probably the most ignored elements of on-line procuring. Most platforms are optimized for transactions, not exploration. We needed to construct one thing that feels extra intuitive and provoking for consumers who’re nonetheless determining their type or in search of new concepts,” he stated.

The platform makes use of AI to floor visually comparable merchandise, curated appears to be like, and associated type pathways primarily based on a consumer’s interactions and preferences. Customers can proceed exploring totally different instructions organically, creating an expertise that feels nearer to searching by means of inspirations fairly than scrolling by means of product listings.

Along with its consumer-facing expertise, NineE AI can also be introducing instruments for direct-to-consumer manufacturers by means of its Model Console. The console is geared toward serving to manufacturers seem inside discovery journeys, doubtlessly connecting them with customers earlier within the decision-making course of.

The platform is presently centered on trend, footwear, and life-style classes, with plans to increase into extra verticals over time.

About NineE AI

NineE AI is the world’s first Exploration Engine for consumers. Constructed on the idea that procuring ought to really feel like discovery, NineE makes use of AI to deliver the perfect types, merchandise, and concepts from throughout the web into one seamless expertise.  

Signal-ups are presently open for all customers, with free entry accessible through the launch section.

Media Contact:

social@ninee.ai

www.ninee.ai 

console.ninee.ai (Model Console)