Former Indian cricket group captain MS Dhoni has invested in AI-driven storytelling platform Kuku FM and joined its microdrama app, Kuku TV, as a model ambassador.

The corporate, which was based in 2018 by Lal Chand Bisu, Vinod Kumar Meena and Vikas Goyal, operates a number of content material platforms together with Kuku TV for short-format video, Kuku FM for audio storytelling, and Guru for edutainment. It has additionally just lately expanded into theatrical productions.

Kuku claims its apps have recorded greater than 350 million installs, with a content material library of over 20,000 titles in additional than seven languages. A number of of its exhibits have surpassed 100 million views.

Explaining his choice to speculate, Dhoni stated: “I selected to spend money on Kuku, and likewise come on board because the ambassador for Kuku TV, as a result of the platform actually stood out to me. It has constructed a differentiated leisure expertise for audiences throughout India, spanning a number of languages and codecs. The expansion has been spectacular, and I join strongly with the founders, who come from small cities like mine and have constructed one thing of this scale. I consider of their imaginative and prescient of constructing an AI-driven storytelling platform from Bharat, for Bharat, and for the world.”

Kuku TV, the corporate’s microdrama platform, has crossed 180 million downloads and affords greater than 150,000 episodes. It releases tons of of short-format dramas every month and has launched AI-powered codecs throughout genres similar to mythological fantasy, futuristic fiction and superhero narratives.

As a part of the partnership, the corporate has launched a promotional marketing campaign titled #DhoniWatchesKukuTV, aimed toward highlighting its short-form storytelling content material.

Lal Chand Bisu, Co-founder and CEO of Kuku, stated, “MS Dhoni is thought for backing daring choices that others may hesitate to take. At Kuku, we’re additionally taking daring bets. That spirit of unconventional considering resonates deeply with us.”

Vinod Kumar Meena, Co-founder and COO of Kuku, added, “Our beloved Thala is without doubt one of the uncommon personalities with actually nationwide enchantment. As we construct Kuku for all of India, that connection makes him a pure match for us.”