December 23, 2025
Article News

Mamaearth acquires South India’s men’s personal care brand Reginald Men

  • December 12, 2025
  • 0

Honasa Client Restricted, a magnificence and private care Home of Manufacturers, has entered the lads’s private care phase with the acquisition of a majority stake in BTM Ventures

Mamaearth acquires South India’s men’s personal care brand Reginald Men


Honasa Client Restricted, a magnificence and private care Home of Manufacturers, has entered the lads’s private care phase with the acquisition of a majority stake in BTM Ventures Pvt Ltd, the mum or dad firm behind Reginald Males, which was based in August 2022 by Trisha Reddy Talasani.

Reginald Males, a premium private care model for males, presents a curated vary of males’s merchandise, throughout private care particularly sunscreen and serum which is a spotlight class for Honasa.

As a part of the transaction, Honasa will purchase a 95% stake by way of a secondary buy at an enterprise worth of Rs 195 crore, topic to closing changes.

The remaining 5 p.c stake will likely be acquired after 12 months, topic to pre-agreed valuation standards and shutting changes.

Within the twelve-month interval between November 2024 and October 2025, Reginald Males reported topline income of over Rs 70 crore, with practically 25% EBITDA.

The model has gained traction by what the corporate describes as a powerful understanding of recent male shoppers, supported by clear, minimal packaging and a multi-functional product narrative. Its Helios Moisturizing Sunscreen has emerged as essentially the most searched sunscreen for males on Google in India, highlighting rising client pull.

The acquisition strengthens Honasa’s presence in South India, the place Reginald Males derives nearly all of its income.

Varun Alagh, Co-founder & CEO, Honasa Client Restricted, stated, “We’re deeply impressed by what the Reginald Males crew has in-built such a brief span of time. Their sharp understanding of the trendy male client, mixed with their skill to rapidly translate concepts into motion, aligns completely with Honasa’s long-term imaginative and prescient. The boys’s private care class is evolving quickly, and Reginald Males’s deep perception into this phase, particularly its nuanced understanding of what right this moment’s male shoppers search makes them a powerful strategic match for us.”

Trisha Reddy Talasani, Founder, BTM Ventures Pvt Ltd, stated, “Becoming a member of palms with Honasa Client and its visionary founders, Ghazal and Varun, is a landmark second for us. Our shared ardour for innovation and dedication to excellence forge a powerful partnership, and I’m excited to collaboratively elevate our model to new horizons.”

Within the quarter ended September 2025, the corporate reported income of Rs 538 crore, up 16.5% from Rs 462 crore in the identical quarter final yr. Revenue after tax stood at Rs 39 crore in Q2 FY26, in contrast with a lack of Rs 18.56 crore in Q2 FY25.

Leave a Reply

Your email address will not be published. Required fields are marked *