Actor Kareena Kapoor Khan has made a strategic investment in Fizzy Goblet, deepening her affiliation with the Indian footwear and equipment brand.

The monetary particulars of the funding weren’t disclosed.

The startup stated Kapoor, who grew to become its brand ambassador in 2022 after having worn the label since 2014, will now tackle a broader position. She is anticipated to be concerned in design choice and help brand-building efforts in India and abroad.

Based by designer Laksheeta Govil in 2014, Fizzy Goblet started with handcrafted Indian footwear and has since expanded into classes together with juttis, kolhapuris, heels, loafers, sneakers, sliders, luggage and potlis.

The model sells by its personal web site and startup-owned shops. It presently operates 16 shops and has stated it doesn’t depend on marketplaces or franchise companions.

Fizzy Goblet is in search of to scale from an annualised income base of about Rs 60 crore in the direction of Rs 100 crore because it expands its retail community and worldwide enterprise.

Laksheeta Govil, Founder, Fizzy Goblet, stated “It’s my imaginative and prescient to make Fizzy Goblet the primary globally recognisable Indian footwear and equipment model. Having Kareena on board as a strategic companion is the primary main step on that journey. She is the last word embodiment of every little thing we stand for, and this partnership marks the start of an thrilling new part for us.”

“I consider deeply that India’s design capabilities and heritage have a lot to supply the world, and Fizzy Goblet displays that. The model has all the time been a part of my wardrobe, and my conviction in what Laksheeta is constructing has solely grown,” stated Kareena Kapoor.

The funding comes as a rising variety of Indian shopper manufacturers carry public figures on board as buyers or strategic companions, fairly than limiting such associations to endorsements.

Fizzy Goblet stated the primary initiative beneath the expanded partnership might be introduced later in July.