San Francisco-based AI advertising and marketing startup JustAI has raised over $17 million in Sequence A funding to develop its platform for enterprise advertising and marketing groups.

The spherical was led by Base10 Companions, with participation from Y Combinator and Peak XV Companions. Strategic investors and operators from Anthropic, Chime and Notion additionally joined the spherical, together with HubSpot’s chief know-how officer and the founders of Eppo and Vapi.

JustAI mentioned the funding will likely be used to develop its engineering and go-to-market groups, deepen its agentic AI infrastructure and lengthen the platform past client firms into e-commerce and business-to-business advertising and marketing.

Based by Neha Mittal and Jeff Hara, JustAI helps firms automate advertising and marketing personalisation, experimentation and decision-making at scale.

Its platform brings collectively technique, artistic, decisioning and knowledge brokers to assist advertising and marketing groups transfer from handbook marketing campaign execution in direction of extra automated advertising and marketing techniques.

“We wish entrepreneurs to spend much less time managing instruments and extra time making the choices that drive development,” mentioned Neha Mittal, Founder and CEO of JustAI.

“Advertising and marketing groups have spent the final decade shopping for extra instruments to handle extra workflows. However the true alternative with AI isn’t one other dashboard or one other automation layer. It’s giving each nice marketer the power to function with the leverage of a complete group. JustAI is the infrastructure for that shift,” she mentioned.

The platform is organised round 4 coordinated brokers. The technique agent helps entrepreneurs analyse customers, segments and product surfaces, whereas the artistic agent turns these insights into messaging for channels reminiscent of e mail and in-app experiences.

The decisioning agent optimises campaigns for targets together with engagement, retention and income inside marketer-defined guardrails. The info agent measures elevate, surfaces insights and feeds learnings again into the system.

JustAI mentioned its system will help firms predict the following finest message or motion for every person, changing handbook workflows and rules-based marketing campaign logic with adaptive, AI-powered decision-making.

Mittal beforehand labored in development and retention roles at Twitter and Pinterest, whereas Hara has expertise in machine studying and advice techniques.