Mediatech startup Mythik has raised $5 million in contemporary funding from a gaggle of investors together with Dream11 CEO Harsh Jain, Indian Faculty of Enterprise cofounder Rajat Gupta and Blume Founders Fund, taking the startup’s valuation to greater than $50 million.

Different buyers within the newest spherical embody Zubin Bharti Mittal of the Bharti Mittal Household Workplace, Point72 non-public investing head Ishan Sinha and SVAR Tasks’ Rooshabh Shah. Present backers corresponding to Sakal Media Group, Patni Household Workplace and Parekh Household Workplace additionally participated.

The most recent funding extends a earlier $15 million funding round introduced in Might final 12 months.

Based in April 2025 by former Housing.com and Freecharge CEO Jason Kothari, the Mumbai-based startup is constructing an AI-powered entertainment platform centered on Jap mythology, folktales and historical past for international audiences.

“The extra capital will additional speed up the scaling of Mythik’s content material slate, expertise platform, launch and progress plan throughout digital experiences and shopper merchandise,” Kothari stated.

Mythik stated the funding will assist it construct a “category-defining tech-first international leisure firm” rooted in storytelling from Jap cultures.

The startup makes use of AI to adapt Indian mythology, historical past and people tales into short-form movies lasting round 10 to 12 minutes. Mythik stated it’s concentrating on a possible international viewers of three.5 billion individuals.

Kothari stated the startup would start introducing its merchandise in levels later this 12 months.