SpinItUp, an interactive music commerce platform that lets club-goers pay to request their favourite songs throughout reside DJ units, at present introduced that it has secured Rs 50 lakh in a pre-seed funding spherical at a valuation of Rs 10 crore.

The funding was raised from Zee TV Ideabaaz Titans; Jimmy Mistry (Della Journey Resorts), Anupam Bansal (Liberty Footwear) and Archana Jehagirdar (Rukam Capital). 

The startup will use the capital for know-how enhancement, community enlargement, venue partnerships and DJ empowerment. Moreover, the platform would look in direction of constructing a powerhouse core workforce throughout tech, product, and development to make sure scalability and introduce new product options, together with superior analytics for DJs and venue companions, fee monitoring dashboards, and an expanded market.

It might additionally concentrate on aggressive advertising and marketing and creator acquisition to onboard DJs throughout each main nightlife metropolis as a part of its pan-India footprint. 

DJ Sanjay Meriya (The Spindoctor), Co-Founding father of SpinItUp, stated, “I come from a humble background, and my journey as a DJ has been stuffed with battle, hustle, and sleepless nights. I constructed every little thing from scratch, so I understand how robust it’s for DJs to earn and develop. SpinItUp was born from that battle — to present each DJ the chance I by no means had.”

Sudeep Bansal, Co-Founding father of SpinItUp, stated, “Transferring from the US with simply an concept, I used to be nervous however assured about our idea from the get go and getting validation on nationwide tv has simply boosted our confidence to the following stage. The occasion is simply getting began.”

SpinItUp stated that DJs in India would not have a proper system to monetize past gigs and it addresses this hole with a tech-first music commerce platform. The startup can also be working to create an ecosystem the place DJs can earn commissions, enabling standardization whereas supporting the broader creator financial system.

Moreover, it could additionally look to develop analytics instruments for membership and bar companions to trace buyer engagement metrics, income uplift, and expertise enhancement from interactive track requests. The platform would additionally create complete instruments to assist DJs earn extra, observe their revenue transparently, and stage up their careers past conventional gig charges.

SpinItUp claims to have onboarded 450 DJs and performing artists throughout 3 cities within the nation, together with 10 associate venues.

The startup is at the moment registering month-to-month payouts of Rs 5,000-7,000 per artist, with a income development of 120% YoY. It now goals to onboard 5,000 DJs and performing artists within the subsequent 12 months, introduce new product options in analytics, fee monitoring and market, whereas additionally partnering with golf equipment/bars throughout the nation.