Probus has appointed Atrey Bhardwaj as its Chief Development Officer because the insurtech and insurance coverage broking agency sharpens its deal with scale, digital growth and a distribution led transformation.

Bhardwaj brings greater than 20 years of expertise throughout insurance coverage and monetary companies. His background spans advertising and marketing, gross sales, distribution technique and company partnerships. He has held management roles at Bajaj Allianz Life Insurance coverage, Commonplace Chartered Financial institution, HDFC Life and BankBazaar.com, the place he labored throughout bancassurance, digital gross sales, alliances and channel growth in sturdy P and L environments.

His earlier stint with Probus offers him a transparent understanding of the corporate’s mannequin and long run priorities. The agency stated the appointment comes at a time when it’s strengthening its footprint and constructing deeper expertise capabilities.

Within the announcement, Probus stated Bhardwaj will lead efforts to increase digital capabilities, construct scalable progress engines and help the corporate’s enterprise transformation. His expertise in SME insurance coverage, a serious progress space for Probus, is seen as a key benefit.

“I’m thrilled to return to Probus, an organisation that has an everlasting private {and professional} connection to me since its inception. It actually appears like a homecoming. Constructing on my previous affiliation and subsequent management expertise throughout the insurance coverage trade, I stay up for contributing to Probus’s continued progress and strategic evolution.” 

“My focus shall be on embracing technological improvements, diversifying distribution channels, innovating product growth by means of tailor-made, bundled options, and with the crew collectively strengthening our market place whereas additionally supporting Probus’s mission to supply distinctive expertise and sustainable worth to the shoppers, companions and producers,” Bhardwaj stated.

Rakesh Goyal, Director at Probus Insurance coverage Dealer Pvt Ltd, stated the corporate is coming into a vital stage in its growth journey.

“We’re at a vital stage of growth as we glance to scale our presence and construct deeper capabilities. Atrey’s appointment comes on the good time. His expertise throughout key trade segments, particularly SME insurance coverage, a serious focus space for us, makes him a worthwhile addition. His strategic perspective, deep market information, and confirmed potential to drive progress align strongly with our long run imaginative and prescient. I’m assured that his management will additional reinforce Probus’s place as a digitally enabled, buyer centric insurance coverage middleman,” he stated.

Probus at present operates by means of a big community of about 54,000 channel companions and PoSPs. The corporate covers greater than 19,500 pincodes and points over eighteen lakh insurance policies yearly.