Reliance Client Merchandise Restricted (RCPL), the FMCG arm of Reliance Industries Restricted, has acquired majority stake in Australia’s well-liked ‘Higher-For-You’ beverage enterprise Goodness Group International Pty. Ltd. (GGG).

Beneath the Strategic Partnership, Reliance will assist promote Sydney-based Goodness Group’s flagship wholesome drinks manufacturers like Nexba and PACE, a hydration model co-created with Australian cricket captain Pat Cummins, throughout newer markets together with India.

The partnership additional strengthens RCPL’s efforts in growing a health-based drinks portfolio and solidifies its place as a quickly rising world FMCG participant from India. Notably, the corporate has forayed into key world markets like UAE, Qatar, Oman, Bahrain, Nepal and Sri Lanka.

T. Krishnakumar, Director, Reliance Client Merchandise Restricted, mentioned, “This strategic partnership is a daring step in direction of establishing RCPL as a world FMCG firm from India. The addition of GGG’s health-focused shopper manufacturers like Nexba and PACE will add power to RCPL’s wholesome drinks portfolio. With our robust provide chain and distribution capabilities, RCPL will guarantee growth of GGG’s manufacturers throughout newer markets and huge availability in India.”

Commenting on the partnership, Troy Douglas, Founder, Goodness Group, acknowledged, “We’re thrilled that our manufacturers and innovation have resonated so strongly and that our strategic associate RCPL acknowledges the enterprise alternative for us all. RCPL is likely one of the quickest rising gamers and a number one FMCG firm. In RCPL, we now have discovered an extremely robust and complex associate as a part of our evolution as we change into a world participant in as much as 50 western markets over the following 5 years.”