The UK-based luxurious automobiles maker Bentley Motors has named actor and producer Priyanka Chopra Jonas as its world model ambassador, marking a brand new collaboration with the internationally recognised Indian star.

The announcement is a part of a brand new marketing campaign set to launch this weekend, with a companion movie to be launched within the coming weeks. Within the movie, Chopra Jonas will talk about her life, profession and inventive outlook, alongside a collection of marketing campaign visuals.

She joins Bentley’s rising roster of world ambassadors, which incorporates co-creative administrators Greg Williams and Mai Ikuzawa, who had been appointed in September final yr.

Priyanka is an acclaimed member of the worldwide movie business, a producer, New York Occasions best-selling creator, entrepreneur and investor. As a UNICEF Goodwill Ambassador, she is understood for her advocacy on schooling and youngsters’s welfare, utilizing her platform as a worldwide icon for tangible change.

Bentley mentioned that the brand new movie is sho in an genuine and documentary model that captures an intimate and conversational change between Priyanka and Greg, providing a extra private perception into her life and inventive outlook.

It was filmed at Sony Studios, Los Angeles, United States of America.

Priyanka says, “I’ve at all times been drawn to Bentley’s dedication to craftsmanship and storytelling, as a result of there’s an intentionality behind each element that feels uncommon. As somebody who lives for the inventive power of being on set, this collaboration felt instinctive. It’s about shared values, but in addition a few shared appreciation for the method behind what we create.”

Ben Whattam, Advertising Director for Bentley Motors, displays, “Priyanka brings a recent power and genuine perspective that aligns with Bentley. The movie’s relaxed model permits her voice and character to come back via naturally, creating one thing extra genuine than conventional promoting.”