Indian adtech unicorn InMobi has acquired San Francisco-based cellular app advertising and analytics platform MobileAction, because it seeks to strengthen its promoting enterprise and develop its attain throughout Apple’s iOS ecosystem.

The businesses didn’t disclose the monetary phrases of the deal.

Based in 2013, MobileAction gives AI-powered instruments for Apple Adverts, App Retailer Optimization and app analytics, serving to builders and entrepreneurs enhance visibility, efficiency and development throughout app shops

MobileAction is utilized by manufacturers together with Google, Meta, DoorDash, Sq., Zalando, Playtika and Priceline, based on media reviews.

The acquisition would improve its capability to assist manufacturers attain new app customers by means of natural development and AI-driven marketing campaign optimisation, InMobi mentioned.

“Because the promoting ecosystem shifts towards AI-led intelligence and platform-native experience, entrepreneurs want companions who can ship each scale and precision,” mentioned Rohit Dosi, Vice President & Basic Supervisor, InMobi.

“MobileAction’s AI-powered platform and management in serving to entrepreneurs drive development for his or her apps makes this a extremely strategic addition to InMobi Promoting. Collectively, we’re higher positioned to assist entrepreneurs and types drive sustainable, clever development in an agentic world,” he mentioned.

“Becoming a member of InMobi marks an thrilling subsequent chapter for MobileAction,” mentioned Aykut Karaalioglu, Founder & CEO, MobileAction.

“I sit up for partnering with Rohit, and I’m assured our shared imaginative and prescient for the way forward for agentic AI-driven promoting, spanning innovation, data-driven decision-making, and buyer influence, will permit us to speed up our roadmap and ship even better worth to entrepreneurs worldwide,” he mentioned.

MobileAction will proceed to function as a devoted platform following the acquisition, whereas its groups throughout the USA, Europe and Turkey will be part of the InMobi Group.

It plans to speculate additional in MobileAction’s product improvement and world enlargement, with a deal with markets together with the US, Asia-Pacific and the Center East and North Africa, the corporate mentioned.

MobileAction has entry to information spanning greater than 90 million creatives, 6 million key phrases, 5 million apps, 100,000 publishers and 500,000 advertisers, the corporate mentioned.

Based in 2007, InMobi provides promoting and monetisation options and in addition has shopper companies together with Look and Roposo.

InMobi has raised funding from traders together with Sherpalo Ventures, Kleiner Perkins, Lightbox and others.

In July 2025, InMobi raised Rs 32 crore from its co-founders and Singapore-based enterprise capital agency Vatera. In December 2025, it raised $350 million in debt financing from Varde Companions, Elham Credit score Companions and SeaTown Holdings.

In December, InMobi’s founders purchased again a 25-30% stake from Japanese investor SoftBank, lowering the agency’s holding to lower than 8% from round 35%. SoftBank is estimated to have obtained about $250 million from the transaction.

The corporate has additionally been making ready for a inventory market itemizing since final yr. Earlier this yr, reviews mentioned InMobi was in talks with round eight funding bankers concerning a possible IPO.

For the monetary yr ending March 2025, InMobi diminished its losses by 47.1% to Rs 7.2 crore, whereas working income rose 1.9% year-on-year to Rs 470.9 crore.