9621 Agnes Crossing, Lake Suzanneview, New Mexico Island 84604-9295.
Overview: Fragaria Fruits’ $4 Million Seed Funding Round Fragaria Fruits, a high-tech farming startup, has raised $4 million (₹33 crore) in a seed funding round led by WEH
/indianstartupnews/media/media_files/2025/10/15/fragaria-fruits-co-founders-2025-10-15-15-52-05.png?w=803&resize=803,490&ssl=1 "High-Tech Farming Startup Fragaria Fruits Raises Million to Scale Operations in Bengaluru")
Fragaria Fruits, a high-tech farming startup, has raised $4 million (₹33 crore) in a seed funding round led by WEH Ventures, with participation from Rainmatter, Spiral Ventures, and several angel investors including Sashi Kumar, CEO of Akshayakalpa Organic.
Founded in 2024, Fragaria Fruits combines technology, agronomy, and sustainability to redefine how premium fruits are cultivated and consumed in India.
This fresh capital will enable the startup to scale its operations in Bengaluru, expand its fruit portfolio, and build a year-round supply chain of pesticide-free, high-quality produce.
Fragaria Fruits was founded by Harish Varadharajan, Damian Lopez-Salazar, and Timothy Van Niekerk, three agriculture professionals with 25+ years of collective experience across six countries.
Their goal is to revolutionize India’s fruit industry, which often struggles with inconsistent quality, high post-harvest losses, and seasonal limitations.
The startup’s mission is to redefine the fruit-eating experience for Indian consumers by using cutting-edge vertical farming systems, precision agriculture, and sustainable growing techniques.
By cultivating fruits in controlled environments, Fragaria ensures consistent sweetness, longer shelf life, and zero pesticide residue — a combination that appeals to health-conscious consumers.
Fragaria’s flagship brand, Oh! Fruits, produces European strawberries grown in Chennai using advanced vertical farming technology.
Unlike traditional farming, this system allows year-round cultivation of premium, export-quality strawberries that are:
By replicating optimal growing conditions through controlled environments, Fragaria is able to deliver fruit that maintains its taste, texture, and nutritional profile — all while minimizing water and resource usage.
This innovation is setting new standards in India’s premium fruit market, where consumer demand for quality and traceability is rising fast.
The fresh capital will primarily be used to expand operations in Bengaluru, focusing on building state-of-the-art greenhouses and vertical farms equipped with IoT sensors, climate automation, and AI-based monitoring systems.
This expansion will help Fragaria increase yield capacity, improve consistency, and serve a wider consumer base across southern India.
With strong market traction for its strawberries, Fragaria is now expanding into blueberries and raspberries, aiming to make premium berries locally available throughout the year — reducing dependence on imports.
The startup also plans to optimize logistics and cold-chain infrastructure, ensuring that fruits maintain farm freshness from harvest to consumer delivery.
This model positions Fragaria as a farm-to-table leader in the high-end fruit segment.
According to Rohit Krishna, Partner at WEH Ventures, Fragaria is tackling a major inefficiency in India’s fruit supply chain — the inability to deliver consistent, high-quality produce year-round.
He noted,
“Fragaria’s model blends cutting-edge farming technology with sustainable practices. They are redefining the way India consumes fruit.”
Rainmatter, known for investing in sustainability-focused startups, believes Fragaria’s model aligns perfectly with India’s clean food movement and global climate-conscious trends.
The firm’s involvement underscores the rising investor confidence in tech-enabled agriculture that prioritizes both profitability and environmental responsibility.
Vertical farming allows Fragaria to:
These efficiencies make the model both sustainable and scalable, offering a blueprint for the future of fruit cultivation in India.
By integrating AI, IoT, and hydroponic systems, Fragaria creates optimal growing conditions that mimic European climates, ensuring superior sweetness, size, and shelf stability of fruits.
India’s premium fruit market is expanding rapidly, fueled by urbanization, rising disposable incomes, and a shift toward healthier eating.
Consumers are now seeking fresh, traceable, and chemical-free produce, leading to a surge in demand for brands like Fragaria Fruits.
India still imports large quantities of berries and exotic fruits, resulting in high prices and inconsistent quality. Fragaria’s domestic production model offers a sustainable alternative — reducing carbon footprint and making premium fruits accessible to local consumers.
“This funding allows us to scale operations and reach a larger consumer base with consistently high-quality fruit. It’s a key step in our mission to build India’s most trusted fruit brand.”
— Timothy Van Niekerk, Co-founder, Fragaria Fruits
“Their model is a game-changer for India’s premium fruit market, combining technology with sustainability.”
— Rohit Krishna, Partner, WEH Ventures
These perspectives underscore the shared vision of building a next-generation agri-tech enterprise that bridges technology, taste, and transparency.
Fragaria aims to extend operations across major Indian metros and eventually export its produce to Middle Eastern and Southeast Asian markets, where demand for premium fruits is booming.
The company plans to integrate data-driven yield optimization, AI-based disease prediction, and automated harvesting systems, ensuring both scalability and sustainability.
1. How much funding did Fragaria Fruits raise?
Fragaria Fruits raised $4 million (₹33 crore) in its seed funding round.
2. Who led the investment?
The round was led by WEH Ventures, with participation from Rainmatter, Spiral Ventures, and angel investors.
3. What will the funds be used for?
Funds will be used to scale operations in Bengaluru, expand into new fruit categories, and strengthen supply chain systems.
4. What is Fragaria’s flagship brand?
Fragaria’s flagship brand is Oh! Fruits, known for premium European strawberries grown in India.
5. Who are the founders?
Fragaria was founded by Harish Varadharajan, Damian Lopez-Salazar, and Timothy Van Niekerk.
6. How does Fragaria ensure sustainability?
Through vertical farming, water-efficient systems, and zero-pesticide cultivation, ensuring clean and climate-conscious produce.
Fragaria Fruits’ $4 million seed round marks a major milestone in India’s agri-tech evolution. By combining precision farming, sustainability, and premium branding, the company is poised to disrupt India’s fruit supply chain and elevate consumer standards.
As it scales operations in Bengaluru and beyond, Fragaria is not just growing fruits — it’s cultivating a new era of sustainable, technology-driven agriculture that brings farm freshness to every table.
🔗 External Source: Rainmatter Foundation
/indianstartupnews/media/media_files/2025/07/29/zepto-cofounders-2025-07-29-18-44-23.png?w=803&resize=803,490&ssl=1 "Zepto Raises 0 Million at Billion Valuation: CEO Aadit Palicha Says “We Now Have 0 Million in Cash”")
/indianstartupnews/media/media_files/2025/10/17/decentro-omniscore-debuts-at-gff-2025-2025-10-17-18-57-08.png?w=803&resize=803,490&ssl=1 "The Trust Economy Goes Live: Decentro’s Omniscore Debuts at Global Fintech Festival (GFF) 2025")
/indianstartupnews/media/media_files/2024/12/06/7ENSUE7fMjHDrLpZiJGm.jpg?w=1280&resize=1280,960&ssl=1 "NVIDIA, AMD, Snowflake, Others Invest 0 Million in Business AI Company Uniphore – A New Era of Enterprise AI")
/indianstartupnews/media/media_files/2025/10/23/wonderland-foods-co-founders-2025-10-23-12-38-52.png?w=1280&resize=1280,960&ssl=1 "Delhi NCR–based Healthy Snacking Brand Wonderland Foods Raises ₹140 Crore Led by Asha Ventures and BII")
/indianstartupnews/media/media_files/2025/10/18/hooliv-co-founders-2025-10-18-12-36-21.png?w=1280&resize=1280,960&ssl=1 "Student Co-living Platform HooLiv Raises ₹24 Crore in Pre-Series A Funding Led by Negen Capital")