Gurugram-based D2C petcare startup Moe Pet has raised Rs 2 crore in a pre-seed funding spherical led by PedalStart, with participation from Jindagi Reside Angels Fund and different angel traders.

The funding marks the startup’s first institutional elevate since its founding in 2023. Till now, Moe Pet had been bootstrapped by its founders.

The startup stated the capital will probably be used to strengthen its product improvement, branding, provide chain and hiring throughout development, operations and buyer expertise. It additionally plans to construct a scalable premium pet care model over the following 12 to 18 months.

Co-founded by Manish Paul, a licensed pet coach, Moe Pet focuses on grooming and wellness merchandise designed for Indian pet house owners searching for protected and easy-to-use options. The startup presents objects equivalent to dry shampoo and anti-tick spray, and positions itself round science-backed, nature-based formulations.

Paul stated the funding would assist the corporate strengthen its give attention to “product high quality, belief and model recall” whereas advancing its longer-term ambition.

“We’re comfortable to announce Moe Pet’s first funding spherical led by PedalStart, marking an essential milestone in our journey,” he stated. “Within the brief time period, this pre-seed fundraise permits us to strengthen what issues essentially the most – product high quality, belief and model recall.”

He added that the startup goals to change into “the go-to premium pet care model for India” and develop into a number of classes and worldwide markets.

Moe Pet operates as an online-first model, promoting by means of its personal web site in addition to platforms equivalent to Amazon, Blinkit, Zepto and Supertails, permitting it to succeed in clients throughout tier-1 and tier-2 cities with out heavy offline funding.

The startup claims to have served greater than 100,000 clients up to now, with a repeat buy price of round 30%, and has recorded tenfold development over the previous yr.

“Moe Pet stands out in India’s quickly rising pet care market with its sturdy vary of science-backed pure pet care merchandise,” stated PedalStart co-founders Manas Pal and Aditya Darolia.

“As pet house owners throughout India and the globe change into extra emotionally invested, well-informed and keen to spend on premium wellness-focused choices, we imagine Moe Pet has the potential to change into a category-defining model.”

Alongside its industrial plans, the startup stated it can proceed to work with veterinarians, shelters and pet communities to advertise accountable pet care and help animal welfare initiatives.

Trying forward, Moe Pet plans to develop its product portfolio and evolve right into a broader pet care platform spanning grooming, wellness and preventive care.