Gurugram-based premium grocery platform Solgram has raised over $1 million in a pre-seed funding spherical led by DSG Client Companions and Saama Capital, lower than three months after it launched.

Hospitality entrepreneur Kapil Chopra, founding father of The Postcard Resort, additionally took half within the spherical, the startup stated.

Based by Shashank Shekhar Sharma, a former CXO at quick-commerce agency Zepto, Solgram gives contemporary produce, dairy merchandise, meat, seafood and different temperature-sensitive items. The startup manages its whole provide chain, from sourcing merchandise to delivering them on to prospects.

The startup stated it’s going to use the contemporary capital to broaden its cold-chain infrastructure, strengthen its know-how stack, deepen sourcing relationships and scale operations throughout the Nationwide Capital Area (NCR).

Solgram is at present operational solely in Gurugram, the place it runs one warehouse and one retailer. It plans to broaden throughout the NCR earlier than getting into different Tier-I cities within the coming months.

It intends to construct operational density and consistency in particular person clusters earlier than shifting into new markets.

Solgram handles sourcing, high quality inspection, storage, fulfilment and supply itself. Its temperature-controlled shops have devoted zones for various product classes, and orders exit in sealed thermal packaging by means of devoted last-mile infrastructure.

Its assortment covers contemporary produce, dairy, meats, seafood, bakery, gourmand pantry merchandise and rising meals manufacturers. It additionally gives Conscious Mode, a health-focused class that includes merchandise with cleaner labels, dietary data and particulars on the place the merchandise come from.

Prospects can select between scheduled batched supply and categorical supply. It has additionally launched private-label merchandise in dry fruits and bakery, together with croissants and bread.

The launch comes as quick commerce firms face scrutiny over how they retailer and deal with meals. Meals security inspections at fast commerce services in Hyderabad and different areas have reportedly discovered expired merchandise, spoiled greens, pest infestations, poor storage situations and insufficient cold-room upkeep.