April 24, 2026
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Former General Catalyst partner Priya Mohan joins JoulesToWatts as COO, says ‘AI has a context problem’

  • April 15, 2026
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Former Common Catalyst accomplice Priya Mohan has joined JoulesToWatts (J2W), an AI transformation and consulting agency targeted on international functionality centres (GCCs), as chief working officer (COO). In

Former General Catalyst partner Priya Mohan joins JoulesToWatts as COO, says ‘AI has a context problem’


Former Common Catalyst accomplice Priya Mohan has joined JoulesToWatts (J2W), an AI transformation and consulting agency targeted on international functionality centres (GCCs), as chief working officer (COO).

In her new function, Mohan will oversee the total lifecycle of the corporate’s AI implementation work, together with diagnostics, technique design, execution, change administration and supply of outcomes.

Mohan brings greater than twenty years of expertise throughout funding, operations and enterprise know-how. Most not too long ago, she labored at international enterprise capital agency Common Catalyst, the place she targeted on India’s GCC ecosystem and the enterprise AI panorama.

“AI doesn’t have a functionality drawback,” Mohan mentioned. “It has a context drawback with respect to enterprises. I spent years in enterprise watching firms increase capital on the power of AI roadmaps after which quietly wrestle to operationalise them. I moved to JoulesToWatts as a result of that is the place that work really will get performed.”

She had stepped down from her function at Common Catalyst in August final yr, writing on LinkedIn on the time that after a 22-year profession she deliberate to take a break, including she felt “a exceptional sense of exhilaration” regardless of uncertainty about what would come subsequent.

Mohan joined Common Catalyst in 2024 following the merger of Enterprise Freeway with the agency. Previous to that, she was managing accomplice at Enterprise Freeway, the place she led investments in firms together with fintech agency FamPay and software program startup BetterPlace. She had taken on the managing accomplice function in October 2023, succeeding co-founder Samir Sood, because the agency was elevating its third fund.

Earlier in her profession, Mohan co-founded training know-how startup Vidyartha, which was later acquired by BYJU’S in 2017.

JoulesToWatts was based in 2015 by CEO Priti Sawant and focuses on serving to enterprises and GCCs scale transformation efforts. The agency claims that it really works with Fortune 500 firms and international functionality centres on enterprise transformation initiatives.

“Priya brings a perspective formed by seeing enterprise AI from the surface, with the rigor of constructing arduous calls on what actually works, and now applies that inside execution, precisely what clients want. We align on utilizing AI indicators to deeply perceive buyer context and translate that into precision-led execution that drives true buyer delight on the minutest stage,” Sawant mentioned.