Mahendra Singh Dhoni-backed electrical bicycle startup EMotorad has appointed former CARS24 government Himanshu Ratnoo as co-founder, because the startup seeks to broaden its presence in India and abroad.

Ratnoo joins the startup after greater than 5 years at CARS24, the place he led the used automotive enterprise in India earlier than stepping down in March.

Based in 2020 by Kunal Gupta, Rajib Gangopadhyay, Aditya Oza and Sumedh Battewar, EMotorad manufactures electrical bicycles and mobility merchandise for home and worldwide markets. It operates in additional than 18 nations, together with throughout Europe, Japan, Australia and the UAE, and has constructed a dealership community of over 800 shops.

The appointment comes because the startup seems to strengthen its senior leadership staff, widen its international footprint and enter new mobility classes.

Gangopadhyay mentioned Ratnoo’s expertise in scaling client companies would help the corporate’s subsequent stage of progress.

Gupta mentioned EMotorad aimed to construct a “international electrical mobility model” from India, including that the corporate continued to guide the home electrical cycle market whereas witnessing sturdy abroad demand.

Ratnoo mentioned EMotorad’s Europe enterprise had grown fivefold in latest months, though he didn’t disclose figures. He added that the corporate’s export pipeline was attracting strategic companions.

An alumnus of IIM Calcutta, Ratnoo has beforehand labored with corporations together with Meals Panda, Barclays and Rocket Web throughout a profession spanning greater than 15 years.

EMotorad sells electrical cycles throughout commuter, youngsters’s and leisure classes. The startup has raised about $25 million in funding to this point from traders together with Panthera Development Companions, Alteria Capital and Inexperienced Frontier Capital, although reported funding totals range.

Its largest funding spherical, price $20 million, was introduced in November 2023. Former Indian cricketer MS Dhoni later joined the startup as a model ambassador and investor in 2024.

It operates in a market that features manufacturers equivalent to Hero Lectro, Nexzu Mobility and Toutche.