FES Cafe, which claims to be India’s first 100% eggless dessert-led cafe chain, has raised ~$1 million in a pre-series A fundingf spherical led by 12 Flags, a world shopper fund based by Rakesh Kapoor, former World CEO of Reckitt Benckiser.

Wolfpack Labs, a enterprise studio and startup lab based by Aakash Anand and Prerna Gupta, an present investor of FES Café, can also be doubling down as a part of this spherical.

The startup will use the raised capital to gas its strategic enlargement throughout Delhi NCR, strengthen its supply and operations by way of the central manufacturing kitchen, and assist the model appeal to high expertise to guide its subsequent part of development.

FES Cafe is understood for its New York-inspired chunky, freshly baked cookies, seasonal dessert drops, and experiential group codecs. The model has constructed a loyal base of Gen Z and millennials who see FES as a cultural hub, a contemporary “third area” that celebrates indulgence and connection.

“FES Cafe began with a easy perception: desserts need to be celebrated,” mentioned Vidur Mayor, Founder & CEO, FES Cafe.

“With 12 Flags’ and Wolfpack’s assist, we’re able to take that imaginative and prescient to extra neighborhoods, creating dessert-first cafes that double as group areas. This subsequent part is about scaling with intention, increasing footprints whereas retaining the craft, tradition, and consistency that make FES particular.”

“We’re excited to accomplice with FES, a particular neighborhood dessert cafe that brings collectively indulgent mixtures like cookies and ice cream, an idea we imagine will resonate deeply with folks throughout all age teams finally. With a pointy concentrate on consistency, high quality, and execution, we’re assured this proposition will scale efficiently throughout the nation,” mentioned Rajat Agarwal, Accomplice and MD at 12 Flags.

“FES is constructing what India’s been ready for: a real group cafe model with the thrill of a Central Perk and the enterprise rigour to again it up,” mentioned Aakash Anand, co-founder & accomplice, Wolfpack Labs.

“From espresso raves to cult desserts, FES has all the correct substances: a relatable model, a loyal following, strong unit economics, and a founder with the hustle to scale nationwide.”

“We’re backing FES as a result of it understands what the following era needs: an area that’s inclusive, indulgent, and social,” added Prerna Gupta, Founder, Wolfpack Labs. “It is a model that may develop quick and nonetheless really feel private, a uncommon and highly effective mixture.”

FES Cafe has additionally onboarded Amit Nagpal, ex-CFO of Blue Tokai Espresso Roasters, as Strategic and Monetary Advisor to work intently with the administration workforce on cafe enlargement and strategic initiatives.

“FES has demonstrated robust early-stage retailer economics backed by a extremely efficient model advertising and marketing technique,” mentioned Amit Nagpal.