Dubai-based magnificence and wellness startup Amaani has raised $5 million in a Collection A funding spherical led by BECO Capital, with participation from Homegrown Ventures and Peak XV’s Surge.

The spherical takes Amaani’s whole funding to $8 million. The startup beforehand raised $3 million in seed funding led by Surge in 2025.

Amaani mentioned it should use the contemporary capital to increase its magnificence brand AÏZA throughout the Gulf Cooperation Council (GCC), beginning with Saudi Arabia earlier than getting into Kuwait and Qatar. The funding may even be used for product improvement, expertise and know-how infrastructure.

Based in 2023 by Shubham Poddar, Amaani is constructing beauty and wellness brands targeted on the Center East.

Its flagship model AÏZA had a mushy launch in December 2024 earlier than launching on-line in Might 2025. It gives skincare and haircare merchandise impressed by substances and sweetness practices from the Arab world.

The model makes use of substances together with dates, black seed, frankincense, rose and bakhoor, alongside different energetic substances. Its formulations are developed in laboratories in Korea, Japan and Italy.

AÏZA’s merchandise embrace Sukkar Rush, a lip therapy made with date and honey; Scent Storm, a hair mist that includes bakhoor and rose; and Date Setter, a forehead and lash serum containing date seed and castor oil.

In line with the startup, AÏZA’s formulations are vegan, cruelty-free and alcohol-free, and meet “Clear at Sephora” requirements.

Amaani mentioned AÏZA’s web income grew greater than ninefold year-on-year within the first half of 2026 because the model expanded from an online-first enterprise into bodily retail.

The model is at the moment obtainable via its personal web site, luxurious retailer Ounass and Ulta Magnificence within the UAE.