Delhi NCR–based Healthy Snacking Brand Wonderland Foods Raises ₹140 Crore Led by Asha Ventures and BII

Overview: Wonderland Foods’ ₹140 Crore Institutional Funding Round

Wonderland Foods, a Delhi NCR–based healthy snacking brand, has successfully raised ₹140 crore in its first institutional funding round, marking a significant milestone in India’s rapidly expanding healthy snacking industry.

The round was led by Asha Ventures and British International Investments (BII) — the UK’s development finance institution and impact investor. This investment aims to accelerate Wonderland’s growth trajectory by focusing on innovation, sustainability, and inclusivity.

This marks a pivotal moment for Wonderland as it transitions from a fast-growing startup into a major player in India’s organized healthy snacking sector.

About Wonderland Foods: Revolutionizing India’s Healthy Snacking Industry

Founders’ Vision: Rakesh Gupta and Anubhav Gupta

Founded by Rakesh Gupta and Anubhav Gupta, Wonderland Foods is on a mission to redefine how India snacks — offering nutritious, hygienic, and value-added products that align with evolving consumer lifestyles.

The founders emphasize quality and trust as the foundation of their brand, ensuring that every product meets stringent quality standards while catering to modern consumers’ taste and health needs.

Product Range and Brand Positioning

Wonderland’s diverse product portfolio includes nuts, dry fruits, seeds, and trail mixes, all aimed at promoting healthy living. The company stands out for its value-added innovations — turning everyday snacking into a nutritious experience.

It has built strong brand recognition across modern trade chains and top e-commerce platforms like:

Amazon
Flipkart
Swiggy Instamart
Blinkit
Zepto

Funding Utilization: Driving Innovation and Green Growth

Launching Value-Added Healthy Snack Products

The freshly raised capital will support new product launches in the healthy snacking category, particularly focusing on value-added and functional nutrition products. These innovations aim to meet the rising demand for high-quality, ready-to-eat healthy foods in India.

Setting Up a Greenfield Processing Facility in Greater Noida

A key part of the funding will go toward establishing a ₹250 crore greenfield nuts and dry fruits processing facility in Greater Noida, in collaboration with the Government of Uttar Pradesh.

This modern, eco-friendly unit will leverage green technologies to ensure sustainable processing, minimal waste, and maximum energy efficiency.

Empowering Women Through Job Creation

The expansion plan will create over 1,000 formal job opportunities, primarily for women, reinforcing Wonderland’s commitment to social impact and inclusive growth.

Currently, nearly 70–80% of its workforce are women, highlighting the brand’s dedication to gender empowerment and equitable development.

Partnership with the Government of Uttar Pradesh

Establishment of a ₹250 Crore Processing Unit

Wonderland’s collaboration with the Government of Uttar Pradesh demonstrates a shared commitment to boost India’s food processing sector. This state-of-the-art plant will not only increase production capacity but also enhance employment and export potential in the region.

Strengthening India’s Food Processing Ecosystem

By building this green facility, Wonderland contributes to India’s “Make in India” initiative and the broader mission of promoting sustainable food manufacturing — ensuring that India becomes a global hub for processed, branded, and nutritious foods.

Investor Perspectives: Why Asha Ventures and BII Backed Wonderland Foods

Asha Ventures’ Focus on Brand Scalability and Innovation

According to Pramod Bhasin and Vikram Gandhi, Founding Partners at Asha Ventures, Wonderland’s strength lies in its strong consumer brand, differentiated product portfolio, and wide distribution network.

They believe Wonderland is well-positioned to lead the organized shift from loose, unbranded products to trusted, hygienic, and branded formats — a transition that mirrors the evolution seen in India’s packaged food and beverage industry.

BII’s Commitment to Sustainable and Inclusive Development

Shilpa Kumar, Managing Director and Head of India at BII, emphasized the organization’s excitement to partner with Wonderland, highlighting the brand’s commitment to women’s employment and green growth.

This investment aligns perfectly with BII’s mission to promote inclusive, sustainable development and foster impact-driven businesses across emerging markets.

India’s Growing Healthy Snacking Market: Trends and Opportunities

The Indian healthy snacking market is experiencing rapid growth due to rising health awareness, urbanization, and digital commerce.

Consumers are increasingly shifting toward protein-rich, low-sugar, and preservative-free snacks, opening vast opportunities for organized players like Wonderland Foods.

Analysts predict the healthy snacking segment in India could cross $5 billion by 2030, driven by:

Increasing disposable incomes
Changing lifestyles
Expansion of online and offline retail networks

Wonderland’s Distribution and Market Reach

Wonderland has established a robust presence across India, catering to both modern trade and e-commerce channels. Its strategic partnerships with top online marketplaces and retail outlets have allowed it to reach millions of households nationwide.

The company also employs an efficient logistics and supply chain model, ensuring product freshness and timely availability across multiple cities.

Sustainability and Social Impact: Women Empowerment at the Core

Formal Employment Generation for Women

At the heart of Wonderland’s operations is its social impact mission. With over 1,000 women employed across production facilities, the company provides formal employment, skill development, and financial independence to women from local communities.

Eco-friendly Production and Processing Practices

By focusing on green manufacturing, Wonderland aims to minimize environmental impact through sustainable sourcing, reduced carbon emissions, and eco-conscious packaging solutions.

Quotes and Insights from Industry Leaders

“This funding marks a pivotal moment for us as we scale our distribution, launch new products, and take the next big leap in our growth journey,”
— Rakesh Gupta & Anubhav Gupta, Founders of Wonderland Foods.

“We’re delighted to partner with Wonderland as it scales operations and deepens its impact, especially in women’s employment and sustainability,”
— Shilpa Kumar, Managing Director, BII.

Future Outlook: What Lies Ahead for Wonderland Foods

With its fresh capital, strong investor backing, and commitment to sustainability, Wonderland Foods is poised to become a market leader in India’s organized healthy snacking segment.

The company plans to expand its product categories, enhance exports, and explore international markets, positioning itself as a trusted global healthy snacking brand from India.

FAQs on Wonderland Foods’ Funding and Expansion Plans

1. How much funding did Wonderland Foods raise?
Wonderland Foods raised ₹140 crore in its first institutional funding round.

2. Who led the investment?
The round was led by Asha Ventures and British International Investments (BII).

3. What will the funds be used for?
Funds will be used to launch new products, expand distribution, and set up a green processing facility in Greater Noida.

4. How is Wonderland contributing to women empowerment?
The company employs over 1,000 women and plans to create more jobs through its upcoming facility.

5. What makes Wonderland stand out in the market?
A strong consumer brand, innovative products, and a commitment to sustainability distinguish Wonderland from competitors.

6. Which platforms sell Wonderland’s products?
Wonderland products are available on Amazon, Flipkart, Swiggy Instamart, Blinkit, and Zepto.

Conclusion: A New Chapter in India’s Healthy Snacking Revolution

The ₹140 crore investment led by Asha Ventures and BII signals a strong vote of confidence in Wonderland Foods’ growth strategy and India’s booming healthy snacking ecosystem.

By focusing on innovation, sustainability, and social impact, Wonderland is not just building a brand — it’s nurturing a movement toward conscious consumption and inclusive growth in the Indian food industry.

🔗 External Source: British International Investments (BII)

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