JioHotstar has appointed David Zakkam, a seasoned knowledge science and analytics chief, as its Senior Vice President and Head of Analytics & Knowledge Technique.

Zakkam brings greater than twenty years of expertise throughout international know-how firms, together with Uber, Meta, Swiggy, and Mu Sigma.

At Uber, he led the Knowledge and Utilized Science workforce in India, steering development throughout rides, supply, and mobility, and dealing on early functions of generative AI. Throughout his time at Meta, he addressed integrity challenges at a scale that affected tens of millions of customers. Earlier, as Vice President of Analytics at Swiggy, he helped strengthen the corporate’s knowledge tradition and broaden high-impact choice methods.

In an inner e mail asserting the appointment, Bharath Ram, Chief Product Officer at JioStar, mentioned, “On this position, David will associate with the enterprise, content material, advertising, adverts, engineering, and product groups to search out methods to unlock shopper and enterprise worth via data-driven decision-making.”

Zakkam, in his LinkedIn submit, wrote, “The position is vital to serving to the corporate attain its potential. The chance to form how knowledge and analytics gasoline that journey was too compelling to cross up. I wish to be main the cost to show knowledge into a real strategic edge, from suggestions to advert monetisation to understanding what makes nice content material tick for India and past.”

Earlier than becoming a member of JioHotstar, Zakkam served as Knowledge Science Director at Uber, overseeing the corporate’s Mobility and Supply operations in Bengaluru. He has additionally managed giant analytics groups of greater than 450 members and labored intently with senior purchasers in Europe and the USA. Zakkam is a graduate of IIT Delhi and IIM Calcutta.

Zakkam mentioned that the chance to construct superior knowledge capabilities and rework analytics right into a strategic benefit for JioHotstar motivated him to return from retirement. He goals to boost how the platform measures content material efficiency, strengthens personalisation, and helps income development throughout India and worldwide markets.

JioHotstar operates below JioStar, a three way partnership fashioned in February between Reliance Industries and The Walt Disney Firm. The merger introduced collectively JioCinema and Disney+ Hotstar, creating considered one of India’s largest streaming platforms with a list spanning Indian originals, worldwide movies and collection, and a large sports activities providing.