Indian trend ecommerce platform Myntra has introduced actor Alia Bhatt as the brand new face of its Myntra and Myntra Magnificence. Myntra stated Alia’s affiliation reinforces its place as a go-to vacation spot for trend and sweetness in India.

The partnership begins with a marketing campaign tied to the launch of Myntra Magnificence’s “Glow Up Days” occasion, geared toward providing a variety of magnificence merchandise at accessible costs.

The marketing campaign movie makes use of humour to depict acquainted habits amongst magnificence lovers, equivalent to stretching the final drops of pricy skincare or basis merchandise.

The corporate stated the marketing campaign displays its broader aim of creating high quality magnificence merchandise extra accessible, as trend and sweetness more and more function types of self-expression for a brand new era of Indian shoppers.

Talking on the affiliation, Alia Bhatt stated, “For me, trend and sweetness have at all times been about confidence and expressing who you’re, authentically. What I really admire about Myntra is how intuitively it brings collectively manufacturers, traits, and expertise to make purchasing really feel seamless and provoking.”

“And what higher method to kick issues off than with a marketing campaign that speaks to one thing each magnificence lover feels – you shouldn’t should ration your favorite merchandise! This was such a enjoyable method to launch this journey. I’m genuinely excited to be a part of what Myntra is constructing in Indian trend and sweetness retail.”

Including to this, Sunder Balasubramanian, Chief Advertising Officer, Myntra stated, “At Myntra, we’ve at all times been pushed by the dedication to make the perfect of trend and sweetness discoverable and accessible to each Indian client. Alia’s skill to attach throughout generations and geographies makes her a pure extension of that intent.”

“Her first marketing campaign with us for Myntra Magnificence brings this to life in a approach that is enjoyable, sharp, and deeply relatable. We’re deeply enthusiastic about this partnership and what it holds sooner or later.”