Indian telecom main Bharti Airtel has partnered with Adobe to bundle free entry to Adobe Categorical Premium for its 36 crore prospects throughout India.

Underneath the partnership, Airtel customers will obtain a one-year subscription to Adobe Categorical Premium, valued at round Rs 4,000, at no extra price.

The supply is on the market to all Airtel prospects, together with cellular, Wi-Fi and DTH customers. The subscription may be activated by way of the Airtel Thanks app and doesn’t require a bank card.

Adobe Categorical is a quick-and-easy, create-anything app that permits customers to supply social media property, advertising and marketing supplies, brief movies and different visible content material with out prior design expertise. The Premium model contains entry to 1000’s {of professional} design templates, together with templates customised for Indian festivals, weddings and native companies.

It additionally presents AI-powered options resembling on the spot background elimination, customized picture technology and one-tap video enhancing, together with premium Adobe Inventory property, over 30,000 skilled fonts, 100GB of cloud storage, auto captions, on the spot resize and watermark-free exports with seamless sync throughout units.

The app is on the market in English, Hindi, Tamil and Bengali, permitting customers to work of their most popular language. Airtel mentioned the instruments are designed to assist a variety of use circumstances, from competition greetings and wedding ceremony invites to promotional creatives for native retailers and WhatsApp standing updates.

“This partnership is about greater than expertise. It’s about empowering tens of millions of Indians with cutting-edge AI instruments to create and innovate. From a pupil crafting their first resume to a small enterprise proprietor designing a poster or a creator enhancing movies for followers, we wish to empower each Airtel buyer with the instruments for self-expression. With Adobe Categorical, world-class artistic instruments are not a luxurious, they’re a actuality for each Indian,” Siddharth Sharma, CEO, Related Houses and Director, Advertising, Bharti Airtel, mentioned in an announcement.

David Wadhwani, President, Digital Media at Adobe, mentioned the collaboration aligns with the corporate’s broader concentrate on democratising creativity.

“We’re dedicated to empowering everybody to create and stand out with Adobe Categorical, the fast and straightforward create-anything app. We’re excited to associate with Airtel to convey Adobe Categorical Premium to tens of millions of individuals throughout India totally free, accelerating the expansion of India’s vibrant creator economic system and enabling individuals to simply produce standout content material – whether or not boosting their careers, rising their companies or selling their passions,” he mentioned.

Airtel mentioned the bundled providing is aimed toward a broad base of customers, together with college students constructing displays and portfolios, small companies and entrepreneurs creating advertising and marketing supplies, creators and influencers producing short-form video content material, and entrepreneurs trying to design on-brand campaigns that replicate native identities and contexts.