Homegrown built-in agri-input platform Unnati Agri has raised Rs 17 crore in debt funding from Recur Membership, an AI-native debt platform for startups and SMEs.

The startup will use the raised capital to strengthen seasonal working capital, help stock procurement, and increase distribution capabilities following its merger with Gramophone – which introduced collectively Unnati’s wholesale distribution community with Gramophone’s farmer-facing digital platform, giving the mixed entity the most important built-in attain in India’s agri-input sector.

Based in 2010 by Ashok Prasad and Amit Sinha, Unnati operates throughout the agri-input worth chain, spanning manufacturing, wholesale distribution, retail, and farmer engagement.

Unnati stated it’s targeted on accelerating sustainable product adoption. Sustainable agri-inputs at the moment account for 35-40% of gross sales, with the corporate concentrating on 66% inside two to a few years – a shift it describes as demand-driven, reflecting real uptake throughout its retailer and farmer community.

“Agriculture runs on seasonal cycles, and well timed entry to working capital is vital to preserving the provision chain shifting. Debt is the appropriate instrument for us at this stage as a result of it permits us to scale effectively with out diluting fairness forward of our deliberate fundraise. Recur Membership understood the dynamics of our enterprise and delivered capital aligned with our operational necessities,” stated Amit Sinha, Co-founder, Unnati Agri.

Eklavya Gupta, Co-founder and CEO, Recur Membership, added, “Unnati has spent fifteen years constructing what only a few agri platforms have – actual distribution depth mixed with direct farmer attain. Their push towards 66% sustainable product adoption is commercially grounded, not aspirational, and their trajectory from this increase towards an IPO is credible. We’re excited to be a part of that journey.”

Notably, Unnati is concentrating on an fairness increase of roughly US$30-35 million within the second half of 2026 to additional speed up progress. It additionally intends to pursue a public market itemizing inside three to 4 years.