October 16, 2026
Press Release

India’s Workplaces Are Becoming Brand Experiences

  • October 16, 2026
  • 0

As office design shifts from aesthetics to tradition and id, Blissful Areas India marks a decade of shaping the expertise Mumbai, October 2026: For years, firms designed places

India’s Workplaces Are Becoming Brand Experiences

As office design shifts from aesthetics to tradition and id, Blissful Areas India marks a decade of shaping the expertise

Mumbai, October 2026: For years, firms designed places of work primarily round effectivity, performance and aesthetics. More and more, the query is changing into extra basic: What ought to individuals expertise when they’re at work?

India’s workplaces have gotten an extension of the organisations they home, speaking tradition, id and objective to staff, guests and stakeholders.

The shift is mirrored within the newest CBRE India Workplace Occupier Survey. 65% of occupiers now rank model and culture-led design as their key precedence for bettering office expertise, forward of accommodating hybrid work at 50%. Amongst International Functionality Centres, 70% are prioritising office design and id as instruments for branding and expertise attraction.

The change is critical. The office is now not merely the place individuals work. It’s more and more changing into probably the most constantly skilled expressions of an organisation.

That is the house that Blissful Areas India, the expertise design studio of Elixir Built-in Brandcomm, has been working in for the previous decade.

Based in 2016 by Ganesh Gadakh, an award-winning inventive director, Pallavi Gadakh, a vogue fanatic, and Abhay Kurdukar, a manufacturing knowledgeable, Blissful Areas India started with the concept of taking model communication past screens and into bodily environments.

“We see your entire office as a canvas. What we had been creating in pixels for manufacturers, we may now create at architectural scale,” stated Ganesh Gadakh, Founder and Chief Artistic Officer, Elixir Built-in Brandcomm.

Over time, the dimensions of that canvas has grown considerably, shifting from particular person office interventions to whole buildings. Landmark initiatives embrace CRISIL Home in Mumbai, Rolls-Royce Workplace in Delhi, Ambit Home in Mumbai, SKF Headquarters in Pune, Zydus Healthcare in Mumbai, SKF International Know-how Centre India in Bengaluru and De Beers HQ in Mumbai, collectively protecting hundreds of thousands of sq. ft.

However the evolution just isn’t solely about scale.

The considering behind office design is altering too.

Each organisation has a narrative, a tradition and a objective. The chance is to translate that into an atmosphere that individuals can expertise somewhat than merely talk via displays, campaigns or inside messaging.

Blissful Areas India brings collectively technique, storytelling, artwork, spatial design, wayfinding, materiality and participation to create these experiences. Its work has additionally concerned staff straight via large-scale mosaics, collaborative graffiti, interactive installations and thematic experiences.

“Ten years in the past, the query was, ‘How will we model our workplace?’ More and more, the query is, ‘How will we make our individuals expertise our model?’ That may be a very totally different query.” stated Gadakh.

Immediately, Blissful Areas India has reworked 75+ areas protecting 2.5 million+ sq. ft. throughout 16+ cities, with initiatives for organisations together with Tata Chemical compounds, Rolls-Royce, De Beers, CRISIL, Zydus, Godrej, Ambit, SKF, Greaves Cotton, SBI Basic Insurance coverage, Amdocs and Bridgestone.

Blissful Areas India now enters its eleventh 12 months with 15 lakh+ sq. ft. of initiatives within the pipeline.

This decade, we witnessed the transition from office design being about aesthetics to creating significant experiences for individuals. The following decade shall be about creating workplaces that form tradition, deepen belonging and make the aim of an organisation tangible.

About Blissful Areas India

Blissful Areas India is the multidisciplinary expertise design studio of Elixir Built-in Brandcomm. It brings collectively technique, storytelling, artwork, spatial design, wayfinding and experiential considering to rework workplaces, retail areas, branded locations and exhibitions into tangible expressions of an organisation’s model and tradition.

www.happyspacesindia.com

Media Contact

Ganesh Gadakh

Elixir Built-in Brandcomm Pvt Ltd

ganesh@elixirbrandcomm.com

+91 9820593880