D2C private care brand Nat Behavior has raised Rs 142.6 crore (about $15 million) in a Collection C funding spherical led by Trident Progress Companions to broaden its offline distribution community, introduce new merchandise and strengthen its manufacturing capabilities.

The all-primary spherical noticed participation from current traders Bertelsmann India Investments, Mirabilis Funding Belief and Sharrp Ventures, alongside new traders Physis Capital and Hero Household Workplace.

ISN was the primary to report on Nat Habit’s fundraise talks on February 17, 2026.

With this spherical of funding, Nat Behavior plans to extend its offline retail presence from roughly 20,000 shops to 2 lakh over the following three years, whereas strengthening its distribution throughout basic commerce, fashionable commerce and fast commerce platforms. The growth will even contain coming into new cities, growing its workforce and reaching customers past its current buyer base.

The startup has primarily focused comparatively prosperous and educated customers however is now seeking to attain what it describes because the “Bharat client”. Its technique consists of adjustments to product pack sizes and advertising and marketing communication to make its choices extra accessible to households throughout totally different earnings teams.

“Our ambition now could be to make our merchandise accessible to many extra households throughout India,” mentioned cofounder Swagatika Das.

Alongside distribution, Nat Behavior plans to broaden its manufacturing capability from roughly 1 million items to five million items a month over the following two years.

The startup presently operates a producing facility in Gurugram and is contemplating extra manufacturing services to help rising demand. It additionally intends to put money into analysis, formulation and new product classes, together with sunscreens, serums, physique washes and hair color.

From Ayurvedic private care to a broader magnificence model

Based in 2019 by Swagatika Das and Gaurav Agarwal, Nat Behavior affords Ayurvedic personal care merchandise, together with hair oils, shampoos, hair masks, face washes, scrubs and moisturisers. Its portfolio covers haircare, skincare, physique care and child care, with formulations combining conventional Ayurvedic rules and fashionable scientific strategies.

In October 2025, the startup launched a refreshed model id and philosophy referred to as “Breathe Life”, marking a shift from its earlier “Contemporary Ayurveda” positioning in direction of a broader magnificence and wellness proposition. The rebranding launched adjustments to its brand, visible id and packaging whereas retaining the Nat Behavior title.

It claims to have served greater than 60 lakh households throughout India, with its annualised gross income reaching Rs 330 crore. The most recent investment follows its $10.2 million Series B funding round in 2023, which was supposed to help product diversification, model constructing, offline growth and recruitment.