Bengaluru-based preventive pain-care startup Betterhood has raised Rs 11.5 crore in a seed funding spherical led by Sauce VC, with participation from current investor Kairon Capital.

The startup plans to make use of the funding to increase its product portfolio and distribution throughout quick-commerce platforms and fashionable retail. It’s going to additionally scale its content material and physiotherapist neighborhood and strengthen its product improvement and development groups.

Betterhood had earlier introduced a Rs 5 crore seed funding led by Kairon Capital in March. The spherical additionally included participation from Yogesh Kabra of XYXX, Rishubh Satiya of Plix, Rohit Chawla and Sifat Khurana of Innovist, and Shayamal Vallabhjee.

Kairon Capital, which backed the startup at that stage, has additionally participated within the newest spherical.

Betterhood was based by Vikram Kadam and Neha Zade and launched in October 2024. It focuses on preventive ache care, with merchandise aimed toward addressing musculoskeletal discomfort earlier than it turns into continual.

Its portfolio consists of posture and ergonomic helps, orthotic comfortable items equivalent to again, knee, ankle and wrist helps, in addition to pain-relief and restoration merchandise.

The startup estimates that the classes during which it at present operates characterize a market of about Rs 20,000 crore in India, rising at a low to mid-teens charge. Together with adjoining areas equivalent to rehabilitation, health instruments and personalised diet, Betterhood estimates the broader preventive pain-care alternative at about Rs 35,000 crore.

“Greater than half of Indian adults over 45 stay with musculoskeletal ache, and the age of onset retains shifting earlier. With growing concentrate on motion and lively way of life among the many millennials, preventive ache administration is a vital enabler, and therefore a big alternative to construct a digital first model,” stated Yash Dholakia, accomplice at Sauce VC.

Dholakia stated Betterhood was taking a broader method to the class by combining merchandise with posture, help, restoration and training.

Constructing a physiotherapist neighborhood

Alongside its merchandise, Betterhood is growing an training and neighborhood layer centered on posture, ache prevention, motion and restoration.

The startup has constructed Physio Circle, which it says has greater than 7,000 physiotherapists. It additionally publishes articles and runs Q&A classes and podcasts with specialists.

Betterhood has additionally launched The Physio Edge, a certification programme for early-career physiotherapists aimed toward bridging the hole between tutorial studying and scientific apply. The programme was included within the firm’s March funding announcement and is at present provided by way of Betterhood’s platform.

In line with the startup, Betterhood has served greater than 200,000 prospects since its launch and revealed about 1,500 items of instructional content material throughout its platforms. 

Deepankur Malhotra, founder and managing accomplice of Kairon Capital, stated the investment agency had backed Betterhood at an early stage.

“We had been the primary traders to again Betterhood, at a really early stage, when Vikram and Neha had been getting down to construct a brand new class round preventive ache care,” Malhotra stated.

“At Kairon Capital, we wish to again distinctive founders early and proceed backing them as their companies scale. We’re delighted to double down on Betterhood and excited to have Sauce be a part of us for the following part of the journey,” he stated.

The founding group additionally consists of Manoranjan Nayak and Subhanandan Palit, with expertise throughout client companies, healthcare, retail, ecommerce and development.

Betterhood’s chief science officer is Shayamal Vallabhjee, a efficiency psychologist, coach and sports activities scientist with greater than 20 years of expertise working with elite athletes and high-performance groups.