Fintech and brokerage agency Definedge has raised Rs 22 crore in a pre-Collection A funding spherical because it seems to be to increase its buying and selling and funding merchandise and strengthen its expertise infrastructure.

The spherical included current backers Nitin Agarwal and D. Prasad, in addition to new buyers Anant Jain and Sachin Kasera. It follows Definedge’s first institutional and angel investment spherical, which closed in November 2025.

That earlier spherical included investors Hemant Luthra, Ajay Srivastava, D. Prasad, Nitin Agarwal and Madhusudan N. Sarda.

Definedge stated it’s going to use the recent capital for margin funding, advertising and marketing and distribution, growing merchandise utilizing AI and automation, and increasing its expertise, service and operational infrastructure.

The startup additionally plans to scale Zone, Opstra, Algostra and Momentify, among the foremost merchandise in its buying and selling and investing ecosystem.

Algostra is an current no-code algorithmic buying and selling platform that enables customers to construct, take a look at and automate rule-based buying and selling methods. Momentify, in the meantime, is geared toward buyers utilizing systematic funding methods and permits customers to construct and backtest methods earlier than deploying them for portfolio administration.

Definedge was based by Prashant Shah and Rajesh Badiye and initially centered on investor schooling and market-analysis merchandise earlier than transferring into full-service broking.

It now operates greater than 14 platforms overlaying areas together with choices analytics, technical evaluation, algorithmic buying and selling, systematic investing and investor schooling. Its merchandise embody Opstra, Zone, Algostra, Momentify and the Gurukul studying ecosystem.

“We did not start with a brokerage license; we started by constructing belief, information and group,” Shah, Definedge’s co-founder and CEO, stated.

Definedge stated Momentify has crossed Rs 1,000 crore in property beneath administration in about 15 months.

The startup is focusing on Rs 5,000 crore in AUM by way of the platform over the subsequent 24 months. It additionally plans to increase Gurukul, which supplies studying programmes for merchants and buyers.

It had opened about 60,000 demat accounts over the previous 15 months with out spending on advertising and marketing.

In keeping with the startup, its general person base has elevated by 125% prior to now 14 months and grown tenfold over the previous 36 months.

Definedge presently earns income from brokerage, subscriptions to premium merchandise and its schooling enterprise. Brokerage has change into its largest income stream, whereas the schooling enterprise consists of webinars, seminars and on-line programs.

The startup can be looking for to increase past India. It’s making use of for full GIFT Metropolis membership, with an preliminary plan to make worldwide market information accessible to Indian buyers earlier than exploring the potential of providing its merchandise to customers exterior India. The US is predicted to be its first abroad market.

Definedge can be rising its use of AI and automation throughout its product suite. Shah stated the longer-term goal was to attach analysis, evaluation, investing, buying and selling, schooling and automation extra carefully, with the expertise serving to customers analysis concepts, take a look at methods and observe funding guidelines.

The funding comes as funding in India’s fintech sector has elevated.