Gurugram-based fashion discovery platform Slayd has raised Rs 1.5 crore in a pre-seed funding spherical led by ajvc, an early-stage investment fund based by Aviral Bhatnagar.

The funding spherical values Slayd at about Rs 16.66 crore after the funding.

Slayd mentioned it can use the recent capital to broaden its workforce and scale its private-label enterprise, Slayd Originals.

Based by IIT Roorkee alumni Sparsh Jain, Harsh Porwal and Kumar Prasang, Slayd operates a platform that brings collectively style merchandise from greater than 300 marketplaces and D2C manufacturers, permitting customers to find merchandise throughout totally different on-line procuring platforms.

In keeping with the startup, about 1 lakh new merchandise are added to the platform every month. Its proprietary mannequin evaluates merchandise utilizing greater than eight alerts to determine rising style traits.

The platform has crossed 200,000 customers, with month-one retention of greater than 40%. Its most lively customers common greater than 10 periods a month, whereas the system at the moment identifies greater than 2,000 merchandise as rising bestsellers.

Slayd additionally affords personalised feeds and theme-based collections aimed toward serving to customers browse merchandise from totally different style manufacturers and e-commerce platforms in a single place.

“India sees greater than 1 lakh new attire designs launched each month throughout a whole bunch of fragmented e-commerce platforms. But buyers nonetheless must navigate a number of platforms to find what’s truly trending. Slayd is constructing the invention layer for this fragmented market,” co-founder Sparsh Jain mentioned.

The startup has additionally expanded into private-label style via Slayd Originals, which was launched in beta earlier this 12 months and is at the moment producing about 1,000 orders a month.

Insights from product and development knowledge collected via the invention platform are additionally used to determine kinds that could possibly be developed underneath the non-public label.

“Our benefit is that we will determine what buyers need earlier than constructing it ourselves. By controlling the design and provide chain, we will deliver high-demand kinds to prospects at higher costs, with higher high quality and a extra constant procuring expertise,” co-founder Harsh Porwal mentioned.