Mumbai-based laundry and residential cleansing model Ecosys has raised Rs 5 crore in a pre-Collection A funding spherical led by GVFL Prarambh Fund, with participation from Proteus Companions and operator-investors Puru Gupta and Sreejith Moolayil, the co-founders of True Parts.

The investment takes Ecosys’ complete funding raised to Rs 7.94 crore.

The startup mentioned it’s going to use the contemporary capital to increase by means of e-commerce and quick-commerce channels, enhance client consciousness of laundry pods and develop new codecs throughout laundry and residential cleansing.

Constructing a marketplace for laundry pods

Ecosys was based in 2017 and is led by chartered accountants Sumit Goyal and Chirag Dangi, childhood pals who reunited in 2023 to construct the enterprise round simplifying c.

Its primary product is a laundry pod, which gives a pre-measured dose of cleansing elements and is designed as an alternative choice to standard powder and liquid detergents.

The pods use a water-soluble polyvinyl alcohol, or PVA, movie that dissolves throughout washing and are designed to be used in each front-load and top-load washing machines.

The format is meant to take away the necessity for customers to measure detergent for every wash.

Ecosys is focusing a lot of its growth on on-line channels, together with e-commerce and quick-commerce platforms, because it seeks to extend the adoption of laundry pods in India.

Shopper training stays one of many primary challenges, as laundry pods are much less established in India than in some abroad markets.

“That is a distribution and training drawback that we’re attempting to resolve,” Dangi mentioned.

It plans to develop further laundry, cleansing and refill codecs over time somewhat than transfer into unrelated product classes.

India’s family cleansing market expands

The fundraising comes as India’s family cleansing market grows and newer manufacturers introduce concentrated and convenience-focused cleansing codecs.

Analysis agency IMARC Group estimates that India’s family cleaners market was price $11.91 billion in 2025 and can attain $39.84 billion by 2034. It initiatives a compound annual progress fee of 13.93% between 2026 and 2034.

That compares with a projected annual progress fee of three.54% for the worldwide family cleaners market over the identical interval.

Laundry is the biggest section of India’s family cleaners market, accounting for an estimated 60.7% of the market in 2025, in keeping with IMARC.

For Ecosys, the most recent funding will help its effort to widen distribution and construct consciousness of laundry pods because it develops further merchandise within the laundry and residential cleansing market.