Gurugram-based beauty and private care quick-commerce platform Firi has raised $3 million in a seed funding spherical led by 360 ONE Asset, with participation from Higher Capital, CRED founder Kunal Shah and different angel investors.

Firi plans to make use of the recent capital to develop into make-up, fragrances and different magnificence classes, whereas including extra darkish shops in Gurugram earlier than coming into different cities.

The startup ran a pilot in January 2026 and started full operations in September. It plans so as to add two extra darkish shops in Gurugram because it deepens its presence within the metropolis.

Based by former Uber India executives Vivek Madani and Karishma Rathaur, Firi operates a curated market for magnificence and personal care merchandise.

The platform makes use of AI to analysis merchandise utilizing info together with evaluations, on-line discussions, video evaluations and ingredient lists earlier than choosing gadgets for its catalogue.

Firi claims to have analysed greater than 50 million evaluations and shortlisted about 3,000 merchandise from an estimated 300,000 magnificence merchandise globally.

Its present vary consists of skincare, haircare and physique care merchandise, with deliveries accessible in as little as 9 minutes in components of Gurugram.

“Firi focusses on top quality merchandise that folks purchase on repeat, regardless of value,” Madani stated.

Madani and Rathaur beforehand constructed Actually, an AI-powered magnificence search and discovery platform.

Abhishek Nag, head of enterprise capital at 360 ONE Asset, described Firi’s curated product choice as a key a part of its strategy to magnificence commerce.

He highlighted the mix of AI-led discovery, product analysis and quick fulfilment as areas that would assist construct client belief and supply an efficient distribution channel for magnificence manufacturers.